Innovation Bootcamp

Recommended Prerequisites

Not applicable.

Teaching Methods

This is a real case-based course. In each class invited guests will introduce the topics of innovation management included in course syllabus. Students participation in classes will be promoted and will be considered on the course evaluation. 

Learning Outcomes

This curricular unit contributes to several learning outcomes (OA) of the MBA, namely:

OA1. Lead themselves and others in the achievement of organizational goals

OA2. Think critically and make decisions based on complex information

OA3. Maximize resources for the benefit of organizations and society

OA4. Know and understand organizations and their stakeholders

OA5. Integrate functional knowledge and apply strategic management skills at a senior level in changing business environments

 

The specific objective (OAE) is to develop innovation skills. At the end of the course, students should be able to:

OAE1. Select correctly and apply innovation concepts and tools

OAE2. Integrate design knowledge and techniques in the development processes of new products and services

OAE3. Formulate new business models through the Business Model Canvas tool

OAE4. Use Pitch format communication techniques: Elevator, Deck, Storytelling

Work Placement(s)

No

Syllabus

1 - Entrepreneurship:

1.1 Behavior and approach

1.2 Intrapreneurship and Innovation

1.3 Creativity and Idea Generating Techniques

1.4 Generating business models: Business Model Canvas

 

 

2- Business Plan and Management:

3.1 From BMC to Business

3.2 Elaboration of business plan

3.3 The market and its analysis

3.4 Communication and pitching

 

3: Innovation management

3.1 Definition and planning of change

3.2 Designing Thinking and Lean Startup techniques as tools for organizational change

3.3 Use "Human Centered Innovation" to create new services and products.

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Assessment
Final presentation.: 50.0%
Project: 50.0%

Bibliography

Bibliografia Recomendada | Recommended bibliography:

- Osterwalder, ALEXANDER e Pigneur, YVES; “Business Model Generation”, Publicacoes Dom Quixote, Lda. Abril 2011

- Ries, ERIC: “The Lean Startup” Penguin Books, Oct 2011.

 

Articles:

- “Why Design Thinking Works” by Jeanne Liedtka. Available at https://hbr.org/2018/09/why-design-thinking-works

-“Human-Centered, Systems-Minded Design” by Thomas Both. Available at: https://ssir.org/articles/entry/human_centered_systems_minded_design