Marketing MBA - Program for Advanced Studies in Marketing

General Objectives of the Course

Objectives: The MBA in Marketing program fills a huge gap in post-graduate training in this region of the country. With a young teaching staff, qualified, highly motivated and experienced international and featuring modern and functional facilities, aims to be a different program in either the form or content. It will combine traditional training in a training room with more experiential in nature, reinforcing the interaction between the participants and group work. The business games, outdoor education, which has a high point in our Challenge Programme, the Business Clinic and cooperation with companies, are some of the activities that will enrich and make this program even more attractive. This course is aimed at senior business or public administration that seek to strengthen or redirect their skills as well as all those who need a new boost to their careers.
Curricular Structure: The course consists of two distinct sets of courses, with equally distinct goals:
a) A common set of courses that aim to standardize the language and knowledge of the course participants, around a set of basic skills in the field of Management and Marketing;
b) A set of optional courses in Marketing and General Management that aims to give participants the ability to orient their training according to their priorities.
The MBA has a total of 100 ECTS, and courses are quarterly. The curricular part of the MBA in Marketing consists of seven required courses (27.5 ECTS) plus 13 optional courses (32.5 ECTS). The completion of the MBA involves successfully conduct a Marketing Project (40 ECTS), under the supervision of a teacher

Admission Requirements

In the case of a postgraduate course, is governed as defined in Article 42 of the Academic Regulation of the University of Coimbra:
a) Holders of a Bachelor degree or legal equivalent;
b) Holders of a foreign higher education degree awarded after a first study cycle organized according to the principles of the Bologna Process by an acceding State;
c) Holders of a foreign higher education degree recognized as complying with the objectives of the Bachelor degree by the Scientific Council of the Faculty
d) In duly justified cases, applicants showing a scientific and professional curriculum relevant for attending the current Course may access upon recognition by the Scientific Council of the Faculty.

Candidates should check the admission requirements available on this site, in addition to the information provided here.

Professional Goals

The holders of an Marketing MBA have specialized qualifications for the exercise of functions in various business areas in the fields of communication, leadership and negotiation.

Mode of Study

Teaching sessions will take place on Friday (afternoon) and Saturday (morning and afternoon).

Teaching / Evaluation language(s)


Examination Regulations, Assessment and Grading

As assessment is a pedagogical activity inseparable from the teaching process, its aim is to establish the students' competencies and knowledge, their critical sense, ability to recognize and resolve problems, as well as their written and oral presentation skills. Students may only register for exams for classes they are currently registered for under the terms of number 6 of article 4 of the University of Coimbra Pedagogical Policy. The following are examples of assessment items: Oral or written exams, written or practical work, individual and group projects that may require an oral defense, as well as class participation. Assessment for each class may include one or more of the above mentioned items. Grading is based on a scale of 0 to 20 and a grade of 10 is required to pass. Whenever assessment includes more than one item, the final grade is calculated by taking into account the relative weight of each item according to a formula published in the course outline under the terms of number 2 of article 7 of the UC Pedagogical Policy.

Course Coordinator(s)

Arnaldo Fernandes Matos Coelho

Recognition of Prior Learning

Previous training obtained in national or foreign higher education institutions can be recognized.

Qualification Requirements and Regulations

Decree-Law No. 74/2006, of 24 March, as amended by the Decree-Law No. 107/2008, of 25 June, and by the Decree-Law No. 230/2009, of 14 September. The Order n.º 12909/2009 of 1 of June publishes the course's programme structure and study plan.

Graduation Requirements

The frequency with approval of 12 modules that constitute the core of this MBA - 7 common courses plus 13 optional courses - which correspond to obtaining 60 ECTS, complemented by the preparation of a Final Project (40 ECTS) under the supervision of a teacher, will give the participant the right to the Marketing MBA diploma (100 ECTS).
In addition, access to the preparation of a dissertation that will confer the degree of Master in Marketing is dependent on obtaining 60 ECTS in the first year, the approval in the Research Methodology course and fom the approval of the Faculty of Economics Scientific Council.

Access to Further Studies

Holders of the MBA for Executives have advanced competences for applying to a Master's or a PhD programme. Access to the preparation of a dissertation that will confer the degree of Master of Marketing implies theapproval in the Research Methodology course and the approval of the Scientific Council of the Faculty of Economics.

Study Programme

Marketing MBA

Academic year

Course Type
Non Degree Course

DGES Code: 3397

Qualification Awarded: Diploma/Certificate

Duration: 4 Semester(s)

ECTS Credits: 100.0


Call for Applications


1st Quarterial
Start date: 30-09-2022
End date: 10-12-2022
2nd Quarterial
Start date: 13-01-2023
End date: 31-03-2023
3rd Quarterial
Start date: 28-04-2023
End date: 08-07-2023
1st Semester
Start date: 12-09-2022
End date: 17-12-2022
2nd Semester
Start date: 06-02-2023
End date: 20-05-2023