Marketing MBA - Program for Advanced Studies in Marketing
Study Programme
| Course unit title | Year | Regime | Type | Subject area | ECTS credits |
|---|---|---|---|---|---|
| Marketing Game | 1 | 1st QUARTERIAL | Compulsory | MKT | 2.5 |
| Statistics and Data Analysis | 1 | 1st QUARTERIAL | Compulsory | MQT | 5.0 |
| Strategic Marketing | 1 | 1st QUARTERIAL | Compulsory | MKT | 5.0 |
| Competition Law | 1 | 2nd QUARTERIAL | Compulsory | DIR | 5.0 |
| Consumer's Behaviour | 1 | 2nd QUARTERIAL | Compulsory | MKT | 2.5 |
| Quantitative Methods in Marketing | 1 | 2nd QUARTERIAL | Compulsory | MQT | 2.5 |
| Sales and Distribution Management | 1 | 2nd QUARTERIAL | Compulsory | MKT | 5.0 |
| Customer Relationship Management | 1 | 1st QUARTERIAL | Elective * | HSMG | 2.5 |
| Emotional Intelligence and Team Management | 1 | 1st QUARTERIAL | Elective * | HSMG | 5.0 |
| Ethics and Corporate Social Responsibility | 1 | 1st QUARTERIAL | Elective * | GEST/MKT | 2.5 |
| Digital Marketing | 1 | 2nd QUARTERIAL | Elective * | HSMG | 5.0 |
| Entrepreneurship and Business Project | 1 | 2nd QUARTERIAL | Elective * | HSMG | 5.0 |
| Entrepreneurship and Business Project I | 1 | 2nd QUARTERIAL | Elective * | HSMG | 2.5 |
| Marketing Decision Making and Futurecast | 1 | 2nd QUARTERIAL | Elective * | HSMG | 5.0 |
| Communication | 1 | 3rd QUARTERIAL | Elective * | HSMG | 5.0 |
| Corporate Strategic Behavior | 1 | 3rd QUARTERIAL | Elective * | HSMG | 2.5 |
| Entrepreneurship and Business Project | 1 | 3rd QUARTERIAL | Elective * | HSMG | 2.5 |
| High Tech and New Media Marketing | 1 | 3rd QUARTERIAL | Elective * | HSMG | 2.5 |
| Leadership and Motivation | 1 | 3rd QUARTERIAL | Elective * | HSMG | 5.0 | Course unit title | Year | Regime | Type | Subject area | ECTS credits |
| Project (Marketing MBA) | 2 | 1st QUARTERIAL | Compulsory | GEST/MKT | 40.0 |
| MBA Consulting Project II | 2 | 1st QUARTERIAL | Elective * | HSMG | 2.5 |
| MBA Consulting Project I | 2 | 1st QUARTERIAL | Elective * | HSMG | 2.5 |
| Innovation Management Seminar I | 2 | 2nd QUARTERIAL | Elective * | HSMG | 2.5 |
| Innovation Management Seminar II | 2 | 2nd QUARTERIAL | Elective * | HSMG | 2.5 | Course unit title | Year | Regime | Type | Subject area | ECTS credits |
| Branding | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Consumption and Lifestyles | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Corporate Strategy | QUARTERIAL | Elective * | HSMG | 2.5 | |
| E-Business | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Economics of Innovation | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Emotional Intelligence I (Challenge program - Outdoor training) | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Emotional Intelligence II (Challenge program - Outdoor training) | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Ethics in Business I | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Ethics in Business II | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Executive Finance Seminar | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Geographic Information Systems I | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Geographic Information Systems II | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Global Economics | QUARTERIAL | Elective * | HSMG | 2.5 | |
| High Tech Marketing | QUARTERIAL | Elective * | HSMG | 2.5 | |
| History of Design | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Innovation and Development of New Products | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Intercultural Management | QUARTERIAL | Elective * | HSMG | 2.5 | |
| International Marketing | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Logistics I | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Logistics II | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Management Control in Marketing | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Market Research | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Marketing Based Management | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Marketing DNA | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Marketing Plan | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Organizational Innovation | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Public Marketing | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Relational Marketing | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Research Methodology | QUARTERIAL | Elective * | GEST/MKT | 5.0 | |
| Seminar "New Advances in Marketing" | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Seminar "New Trends in Management" | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Services' Marketing | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Total Quality Management | QUARTERIAL | Elective * | HSMG | 2.5 | |
| Total Quality Management II | QUARTERIAL | Elective * | HSMG | 2.5 |
The optional course units are offered on a yearly basis, depending on the availability of the Organic Unit