Innovation and Entrepreneurship

Recommended Prerequisites

The frequency of the courses of "Management and Innovation Processes" and "Information Systems" is considered an asset. The student should have a basic knowledge of English.

Teaching Methods

Classes will be theoretical-practical, which means that part of the class will be used to present concepts, models and tools for analysis and management of companies, and the remainder for elaboration, discussion and presentation of practical work.
Throughout the semester students will be challenged to develop a business model based on the tool "Business Model Canvas".
At the end of the semester students will present their projects in the "Elevator Pitch" format.
In addition case studies will be solved with the participation of guest speakers.

Learning Outcomes

This course aims to stimulate the creation of entrepreneurship and innovation skills. It seeks to familiarize future professionals with the reality of businesses and the theoretical foundations of the creation and management of companies.
The general objectives are:
- Sensitize students to entrepreneurship, stressing the conditions for the success of startups in a context of globalization and digitization;
- Test and implement planning tools; elaboration of the business plan; explore the financing options and simulate the future management of a business unit / company.

Students are expected to be able to develop the following skills:
- Leadership and self-motivation;
- Organization, communication and teamwork;
- Formulate business models through the "Business Model Canvas" tool;
- Evaluate the viability of a new business;
- Use "Design Thinking" to create new business models, services and products.

Work Placement(s)

No

Syllabus

Chapter 1 - Innovation:
1.1 Introduction
1.2 Intrapreneurship and Innovation
1.3 Creativity and Idea Generating Techniques
1.4 Designing Thinking and "Human Centered Innovation"

Chap. 2 - Entrepreneurship:
2.1 Generating business models: Business Model Canvas
2.2 Legal aspects of creating a company
2.3 Industrial Property
2.4 Business Incubators and Accelerators
2.5 Success stories in the local ecosystem

Chap. 3 - Business Planing:
3.1 From BMC to Business
3.2 Elaboration of business plan
3.3 The market and its analysis
3.4 Introduction to Financial Analysis and Management
3.5 Funding and Venture Capital

Assessment Methods

Assessment
Attendance, punctuality and assertive participation.: 20.0%
Project: 40.0%
Exam: 40.0%

Bibliography

Bibliografia Recomendada | Recommended bibliography:
- Osterwalder, ALEXANDER e Pigneur, YVES; “Business Model Generation”, Publicacoes Dom Quixote, (Abril 2011)
- Ries, ERIC: “The Lean Startup” Penguin Books, (Oct 2011)
- Donal F. Kuratko; "Entrepreneurship: Theory, Process, Practice" Cengage Learning (2020),

Bibliografia complementar | Complementary bibliography:
- Vitorino G., Mendonça J., “Design Thinking: Da inspiração à inovação”, Editora D'Ideias, (Setembro 2024)
- Provost F. and Fawcett T.: “Data Science for Business” (2021) Upfront Books