Research Methodologies in Tourism

Recommended Prerequisites

Understanding of data analysis in the social sciences and experience in the use of statistical analysis and graphic representation programs. Knowledge of English, French and Spanish at the B1 level in reading comprehension (Cf.  Common European Framework of Reference for Languages).

Teaching Methods

Lectures will serve to frame the syllabus in parallel with the heuristic method and the active participation of students, creating teaching-learning strategies anchored in different media, enabling the acquisition of knowledge and skills in individual and group research practices within tourism. Regular practice exercises using specific software when appropriate. Guidance will be provided to support students in these exercises.

Learning Outcomes

Understand the theoretical assumptions of research and apply them to their work.

Understand the paradigms, methodologies and techniques involved in research.

Identify the principles of research and the phases of the research process.

Carefully collect updated and relevant information from varied appropriate and credible sources.

Understand the underlying principles of different tools for collecting information and how to apply them.

Process and analyze information and use of software specific to the nature of the data.

Properly structure scientific research, considering statistical analysis, written expression, graphic and cartographic representation.

Work Placement(s)

No

Syllabus

1. Scientific research in tourism

1.1 Theoretical paradigms of scientific research

1.2 Principles of scientific research

1.3 The scientific research process

    1.3.1 Phases of the process with an emphasis on the literature review (sources, techniques, formatting and referencing standards)

    1.3.2 Structure of dissertations/projects/internship reports and scientific articles

2. Qualitative and quantitative research methods in tourism

2.1 Collecting and organising data: methods and techniques

2.2 Structuring collection instruments

2.3 Qualitative data analysis

2.4 Quantitative data analysis

3. Innovation in tourism research

4. Dissemination and impact of research results.

Head Lecturer(s)

Professor a Definir - Faculdade de Letras

Assessment Methods

Assessment
Participation in sessions and oral presentation of the research work: 20.0%
Resolution Problems: 30.0%
Synthesis work: 50.0%

Bibliography

Egger, R. (2022). Applied data science in tourism. Springer.

Fontanella, B., Gonçalves, S. P., Gonçalves, J. P., & Marques, C. G. (2021). Manual de investigação qualitativa. Pactor.

Ivanova, M., Buda, D. M., & Burrai, E. (Eds.). (2022). Qualitative methodologies in tourism studies: disrupting and co-creating critical research. Taylor & Francis.

Llaudet, E., & Imai, K. (2022). Data analysis for social science: a friendly and practical introduction. Princeton University Press.

Pestana, M. H., & Gageiro, J. N. (2020). Análise de dados para ciências sociais (6ª ed.). Edições Sílabo.

Semley, N., Horner, S., & Brunt, P. (2017). Research methods in tourism, hospitality and events management. Sage.

Veal, A. (2017). Research methods for leisure and tourism. Pearson.