Tourism Destination Planning and Management

Recommended Prerequisites

NA

Teaching Methods

The practical classes will be based on the presentation and discussion of the syllabus.

Students will be encouraged to actively participate in class.  They will be motivated to apply the skills acquired through practical activities, including problem-solving, application of tools, direct observation and analysis and discussion of case studies. The collection, presentation and discussion of information that will allow testing of planning processes and management principles and practices in tourism will be encouraged.

Learning Outcomes

- Understand the concepts and perspectives associated with the planning and management of tourist destinations.

- Analyze the genesis, evolution and trends of tourism planning.

- Understand tourism planning as a complex and relational process, from conception to monitoring.

- Analyze national and international best practices in tourist planning.

- Develop skills targeted at the development of Tourism Plans.

- Understand the importance and diversity of destination management organizations.

- Recognize the role of governance in the management of tourist destinations.

- Identify key principles and practices in the framework of strategic management of tourist destinations.

- Identify and know the fundamentals of some tools to support the management of tourist destinations.

- Discuss challenges facing the management of tourist destinations.

Work Placement(s)

No

Syllabus

1. Planning and management of tourist destinations: conceptual framework

2. Life cycle of the tourism planning process: reference models; key players and partnerships; step-by-step analysis

3. Tourism policies, planning and plans in Portugal: past and present

4. Best practices in tourism planning: international examples

5. Methodological/operational roadmap for a tourism development plan

6. Principles and practices of strategic management of tourist destinations: coopetition; sustainability; life cycle of tourist destinations

7. Governance of tourist destinations: players; information / knowledge management

8. Tools to support the management of tourist destinations

9. Current and future challenges to competitive and sustainable planning and management of tourist destinations

Head Lecturer(s)

Tiago Manuel Serafino Ceriz dos Santos

Assessment Methods

Assessment
Other: 15.0%
Research work: 40.0%
Mini Tests: 45.0%

Bibliography

Camilleri, M. A. (2018). Tourism planning and destination marketing. Emerald Pub.

Costa, C., Panyik, E., & Buhalis, D. (Eds.) (2013). Trends in European tourism planning and organisation. Channel View Pub.

Edgell, D.et al (2019). Tourism policy and planning: yesterday, today and tomorrow. Routledge.

Gunn, C. (2002). Tourism planning: Basics, concepts, cases. 4th ed.. Routledge.

Mason, P. (2020). Tourism impacts, planning and management. 4th Ed. Routledge.

Morphet, N., & Yan, H. (2015). Planning for tourism: Towards a sustainable future. CABI Pub.

Morrison, A. (2023). Marketing and managing tourism destinations (3rd Ed.). Routledge.

Silva, F. & Umbelino, J. (Eds.) (2017). Planeamento e desenvolvimento turístico. LIDEL.

Timothy, D. J. (2017). Tourism planning. Taylor & Francis Ltd.

WTO (2007). A practical guide to destination management. WTO.

Xie, P. F. (2023). Handbook on Tourism Planning. Edward Elgar Pub.