Course Unit / Introdution to Typography
Audio-visuals and media production Elective

Introdution to Typography

Audio-visuals and media production 6.0 ECTS 2nd Cycle Studies - Mestrado
Year
1
Academic year
2026-2027
Code
02053869
Subject Area
Audio-visuals and media production
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

Not applicable.

Teaching Methods

Theorectical classes. Practical classes based on several exercices

Learning Outcomes

The course is organized around the understanding of word and text roles in the production of visual communication. Learning the basic typography principles, we try to give students the skills to recognize and select the diversity of font families, text fo

Work Placement(s)

No

Syllabus

1. Letter  Humanism and the body.  Iluminism and abstraction.  Industrial revolution.  Reform and revoluction.  Tipography as program.  Tipography as narrative.  Anatomy.  Size.  Scale.  Classification.  Typographic families. Big families.  Caps and small

Head Lecturer(s)

João Manuel Frade Belo Bicker

Assessment Methods

Assessment
Practical reports: 50.0%
Exam: 50.0%

Bibliography

Bringhurst, Robert, 2005, Elementos do Estilo Tipográfico, São Paulo: CosacNaify.   Cullen, Kristin, 2012, Design Elements: Typography Fundamentals, Beverly, Mass: Rockport.   Frutiger, Adrian, 2002, En torno a la tipografia,Barcelona: Editorial Gustavo G