Digital Methods for Social and Marketing Research

Recommended Prerequisites

NA

Teaching Methods

The classes will take place in the classroom. Expositive component, as well as analysis and discussion of texts and materials previously provided, some of which will be presented by the students.

Learning Outcomes

The student should have/be able to:
a. Acquire knowledge as a basis for originality in the development and/or application of ideas in the context of research in modern European literatures, cultures and societies.
b. Apply knowledge and problem solving skills in multidisciplinary contexts related to modern European literatures, cultures and societies.
c. Locate specialized bibliographic sources on modern European literatures, cultures, and societies, as well as handle online and offline documentary collections applying information technologies.
d. Know different methodologies for the interpretation of texts on modern European literatures, cultures and societies.
e. Knowledge of the different contact situations between modern European literatures, cultures and societies.
f. Incorporate the study of heritage cultures in the comparative research of European literatures, cultures and societies.

Work Placement(s)

No

Syllabus

The course provides the basic tools for designing social research projects that make extensive use, following an integrative perspective, of all the typical tools of research methods based on the use of digital technologies.
In particular, attention will be paid to the careful design of the cognitive question and its transformation into technical research choices both in the case of basic research and in the case of applied or market research.

Assessment Methods

Assessment
The assessment criteria is defined by the University of Pavia: 100.0%

Bibliography

NA