Digital Communication
0
2023-2024
01021213
Communication Sciences
Portuguese
Face-to-face
SEMESTRIAL
6.0
Elective
1st Cycle Studies
Recommended Prerequisites
Proficiency in Portuguese.
Teaching Methods
The course will comprise a theoretical approach through content explanation (using visual and audiovisual material) and case studies with class discussion. Will students will cary out a group project structured during the classes and completed autonomously.
Learning Outcomes
After attending this unit, students should be able to:
1.Relate contemporary dynamics with the digital media ecosystem;
2. Recognize the digital communication paradigm and its transversality;
3. Critically discuss the communication challenges within the digital society;
4. Understand digital public and audiences and their specificities;
5. Recognize and apply digital communication strategies.
Work Placement(s)
NoSyllabus
1.Digital media ecosystem
1.1. Digital transition: origin and challenges
1.2. Digital media organisation
1.3. Social media
2. Digital audiences
2.1. Definition, behavior and measurement
2.2. Algorithms and filter bubbles
2.3. Business models
3. Digital communication strategies
3.1. Digital journalism strategies
3.2. Marketing digital.
Head Lecturer(s)
Paula Cristina Campos Ribeiro
Assessment Methods
Assessment
Project: 50.0%
Frequency: 50.0%
Bibliography
Deuze, M. (2007). Media Work. Cambridge: Polity.
Deuze, M. (2012). Media Life. Cambridge: Polity.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
Jenkins, H. (2014). Rethinking ‘Rethinking Convergence/Culture. Cultural Studies, 28 (2), 267-297. DOI: 10.1080/09502386.2013.801579
Lance, S. (2017). Media Ecology: An Approach to Understanding the Human Condition. New York: Peter Lang Publishing
Negroponte, N. (1996). Being Digital. New York: Vintage Books
Peterson-Salahuddin, C., Diakopoulos, N. (2020). “Negotiated Autonomy: The Role of Social Media Algorithms in Editorial Decision Making”. Media and Communication, 8 (3), 27–38 DOI: 10.17645/mac.v8i3.3001