Media Analysis Methods

Recommended Prerequisites

Not applicable.

Teaching Methods

Theoretical-practical classes that favor alternating methods expository, demonstrative, and active. Students apply the subjects taught in class, performing several individual works that will be analyzed in class to promote critical thinking.

Learning Outcomes

-  Comprehend scientific research concepts;

- Acquire methodological skills and acquire knowledge about the use of methods (quantitative and qualitative) and media analysis techniques;

- Master methods of content analysis, image analysis, and social network analysis;

- Master computational analysis techniques;

- Understand how to develop scientific research work with rigor.

Work Placement(s)

No

Syllabus

1. Research in Communication Sciences.

2. Research Steps: starting question, exploration, problem, construction of the analysis model, observation, analysis.

3. Qualitative and quantitative methods: content analysis, image analysis, and social network analysis.

4. Computerized analyzes.

5. The media as an object of analysis.

Head Lecturer(s)

Inês de Oliveira Castilho e Albuquerque Amaral

Assessment Methods

Assessment
Synthesis work: 30.0%
Research work: 70.0%

Bibliography

Amaral, I. (2020). Análise de Redes Sociais: Uma Perspetiva Prática. In J. Remondes (Ed.) Marketing Digital & E-Commerce #3 (pp. 161-179). Viseu: Psicosoma

Bardin, L. (2009). Análise de conteúdo. Lisboa: Edições 70

Cunha, I. & Peixinho, A. T. (2020). Análise dos Media. Coimbra: Imprensa da Universidade de Coimbra

Hine. C. (ed.) (2005). Virtual Methods: Issues in Social Research on the Internet. Berg Publishers.

Jensen, K. B. (ed.) (2007). A Handbook of Media and Communication Research – qualitative and quantitative methodologies (4.ª ed.). London: Routledge.

Joceli, J. O. (2019). Métodos Digitais: teoria-pr

Joly, M. (1996). Análise da Imagem. Lisboa: Edições 70.

Quivy, R., & Campenhoudt, L.V. (1992). Manual de Investigação em Ciências Sociais. Lisboa: Gradiva.

Rose, G. (2016). Visual Methodologies: An Introduction to Research with Visual Materials. London: Sage.

Wasserman, S., & Faust, K. (1994). Social Network Analysis: Methods and Applications (vol. 8). Cambridge University Press.