International Business Strategy

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in International Business Strategy and on a mixed evaluation methodology.

 

The student’s evaluation is based on the following topics:

• 50% Participation in the making of a theoretical or theoretical/practical International Business Strategy work

• 50% by exam referring to the whole course unit program.

Learning Outcomes

This course aims for students to gain a comprehensive understanding of the related internationalization strategy and company’s competitive strategy. It aims for students to develop conceptual skills to understand the internationalization process, and international strategy in the global marketplace.

Furthermore, it aims for students to develop their human skills of leadership and team work, as well as their technical skill while using various analytical and problem solving models.

Work Placement(s)

No

Syllabus

1- Introduction

2- Strategic management and international strategy

3- Strategic analysis in an international context

3.1 Semiglobalization and strategy

3.2 Differences across countries

4- Internationalization process

4.1 U- Models

4.2 I – Models

4.3 Born global

4.4 Dunning models

5- Motivations for international expansion

6- Entry strategies in international markets

7- Types of international strategies

8- Organizing international action

9- Ethics in international business.

Head Lecturer(s)

Professor a Definir - Faculdade de Economia

Assessment Methods

Assessment
Synthesis work: 50.0%
Frequency: 50.0%

Bibliography

Bartlett, C.A; Doz, Y; Hedlund, B; (2012) MANAGING THE GLOBAL FIRM; ROUTLEDGE LIBRARY EDITIONS -INTERNATIONAL BUSINESS.

Buckley, Peter j. (2015) International Business Strategy: Theory and Practice; Taylor and Francis.

CANALS, J. (1996) La internacionalización de la empresa: como evaluar la penetración en mercados exteriores. Madrid: McGraw-Hill Interamericana de España.

DANIELS, J. D.; RADEBAUGH, L. H. (2011) International business: environments and operations. 13th ed. Boston: Pearson.

GHEMAWAT, P. (2007) Redefining Global Strategy: Harvard Business School P. Corporation.

PAUL W. B. et al. (2000) INTERNATIONAL management: text and cases. 4th ed. Boston: Irwin/McGraw-Hill.

PORTER, M.E. (ed.).(1986) Competition in global industries. Boston: Harvard Business School Press.

VERBEKE, A. et al. (eds.). (2018) Distance in international business: concept, cost and value. Bingley : Emerald Publishing.