Entrepreneurship and Business Creation

Recommended Prerequisites

The student should have passed or will be attending the subjects that correspond to key dimensions of analysis in a business plan, including Operations Management, Marketing, Strategy and Financial Analysis.

Teaching Methods

Given the specifics of the way this curricular unit works, it is intended that this subject works in a hybrid regime. Thus, during the semester, there will be expository seminars and moments of face-to-face evaluation, but there will also be tutorial sessions taking place online (during class hours). The option for the online regime, only in work sessions, is related to the fact that it allows teachers to have a closer monitoring and focus on the specifics of each of the projects.

Learning Outcomes

This course unit aims to lead students to understand the characteristics that define an entrepreneur. It also intends to show students how they should discover and develop in themselves the facets that can lead them to do things, to undertake and to go further. At the end of this course, students will know the main steps necessary to go through when creating a company.

It should also be noted that one of the main objectives of this course unit is to provide students with entrepreneurial skills, such as creativity, leadership and teamwork. Through the integration of subjects taught in other subjects and the way in which this course unit works, students will also acquire other important skills of a personal nature.

Work Placement(s)

No

Syllabus

1. Key concepts

2. From idea to concept

3. Models of Strategic Creativity

4. Business models

5. From concept to business plan

6. Business creation, intellectual property, licensing

7. Financial projections and assessment of the economic and financial viability of the business.

Head Lecturer(s)

Arnaldo Fernandes Matos Coelho

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

Bamford, C and Bruton G (2022). Entrepeneurship:The Art, Science, and Process for Success, McGraw-Hill 4th Edition.

Kawasaki, G. (2015). The Art of the Start 2.0: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. Penguin UK.

Hisrich, R.; Peters, M. and Shepherd, D. (2019). Entrepreneurship, McGraw-Hill 11th Edition

Osterwalder, A., & Pigneur, Y. (2013). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.