UC + Digital Bootcamp

Year
1

Academic year
2022-2023

Code
02047037

Subject Area
Marketing and Publicity

Language of Instruction
Portuguese

Mode of Delivery
Face-to-face

ECTS Credits
1.0

Type
Compulsory

Level
Non Degree Course

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching and assessment methodologies will be participating in training and conferences promoted by communication and digital marketing specialists.

Learning Outcomes

The purpose of the University of Coimbra is to encourage digital education, creating spaces for communication and debate that allow students to acquire essential tools for their future. In this sense, this course will provide communication skills and knowledge development of digital marketing strategies.

Work Placement(s)

Syllabus

Inbound Marketing
Public speaking
Coolhunting: how to identify trends in the future of communication
Digital Growth
Influencer marketing
Build digital communities
Creativity in social networks.

Head Lecturer(s)

Cristina Maria Pinto Albuquerque

Assessment Methods

Assessment
The teaching and assessment methodologies will be participating in training and conferences promoted by communication and digital marketing specialists: 100.0%

Bibliography

A disponibilizar em função da formação/conferência | To be made available depending on the training/conference.