Social Ads

Recommended Prerequisites

Not applicable.

Teaching Methods

The sessions will consist on a combination of an expositive/interrogative and active method on the disclosure of the subjects, always appealing to the discussion and application of the referred subjects to the everyday life of the intervenients. The course also relies on case studies, which are discussed on the class.

Learning Outcomes

This course aims to structure the thinking behind the creation of advertising on different social networks. After defining the goals of advertising on social media, students should be able to select the types of ads, create audiences and implementation. This course also aims to make students aware of the analysis of results and their optimization.  

Work Placement(s)

No

Syllabus

1. Social Ads Campaign

1.1. Structure and Objectives of a Social Ads Campaign

1.2. Segmentation and audiences

1.3 Ad Formats

1.4 Monitoring and optimizing the results of social Ads campaigns

1.5. Additional Tools and Resources.   

Head Lecturer(s)

Paulo Miguel Marques Gama Gonçalves

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

Social Media Marketing 2021: 4 BOOKS IN 1 - Social Media for Beginners, Instagram Marketing to Become an Influencer, Facebook Advertising, Google AdWords (Analytics, SEO and ADS for Your Business) – 18 março 2021.