Social Media Marketing

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching methodologies used in the curricular unit involve the exhibition of contents, the viewing and discussion of case studies, and the discussion / presentation of assignments, usually based on case studies.

Learning Outcomes

With the frequency of the course, students should develop skills that allow them to develop a marketing strategy on social media that enhances the image of brands and sales of companies.

Work Placement(s)

No

Syllabus

Introduction to social media

Design content and advertising for social media

Metrics for social media

Online community management

Social media marketing strategy planning.

Head Lecturer(s)

Paulo Miguel Marques Gama Gonçalves

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

Stephan Dahl (2018), Social Media Marketing: Theories and Applications 2nd Edition, Sage.