Visual Storytelling

Recommended Prerequisites

Graphic Design, Illustration, Web Design or similar courses.

Teaching Methods

Lectures with presentation and discussion of case studies on visual thought and visual storytelling;

Reading, viewing and text, video and image analysis.

Laboratory classes consisting on planning and developing practical exercises based on the presented case studies and other topics included in the lectures.

Learning Outcomes

With this curricular unit, students acquire theoretical and practical knowledge of narrative techniques and expression through visuality, developing skills to think, conceptualise, explore and formalize visuality as a way to build and communicate narratives with competent results in design and in visual communication.

Students are expected to: identify and master narrative techniques by applying them to visuality and articulating them with different paradigms and mediums of editorial communication; identify and analyse visual narratives in social contexts (information, trade, etc ...); develop and visually express connected concepts and thoughts; recognise the different types of narratives in visual communication; respond visually in different media and explore different forms of expression and visual formalisation of the narrative, namely through  drawing, illustration, comics, animation, photography, typography and graphic design.

Work Placement(s)

No

Syllabus

Narrative notions

Types of narrative

Narrative structure

Image as text

Text as image

Text/Image Interaction and hybridisation

Representation and visual symbols

Visual rhetorical figures

Gestalt Principles

Storytelling in design: arc of narrative; storyboard; rule of three; color, representation and emotion; gaze.

Potential and diversity of visual narratives associated with multiple media: drawing, illustration, comics, animation, photography, typography and graphic design.

Formal, physical and digital narrative materialities: book, album, magazine, newspaper, fanzine, scrollytelling, animation, video, among others.

Visual identity and narrative

Visual and narrative information.

Head Lecturer(s)

Ana Madalena de Sousa Vasconcelos Matos Boavida

Assessment Methods

Assessment
Other: 25.0%
Project: 75.0%

Bibliography

BERGER, John (1972, 2018). Modos de Ver. Lisboa: Antígona

FLETCHER, Allan (2009). The Art of Looking Sideways. London: Phaidon.

FLETCHER, Allan (2006). Picturing and Poeting. London: Phaidon.

LUPTON, Ellen (2017). Design is Storytelling. New York: Cooper Hewitt, Smithsonian Design Museum

MENDELSUND, Peter (2014). What We See When We Read. A Phenomenology With Illustrations. New York: Vintage Books, Random House.