Information and Communication in Tourism

Year
0
Academic year
2022-2023
Code
01017370
Subject Area
Área Científica do Menor
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
1st Cycle Studies

Recommended Prerequisites

NA

Teaching Methods

The theoretical component of the classes is necessary for students to acquire the necessary knowledge to build communication strategies adapted to the new reality of the tourism market. In practical theoretical classes students can learn, through the methodology of case studies, to apply theoretical contents to practical contexts, more specifically to create communication strategies in Tourism. Whenever possible, agents and interest groups on this theme will be invited in order to allow students to have a closer contact with reality.

Learning Outcomes

To understand that the consumer is, not only the centre of the tourist decision-making process, but also the main

influence on other consumers’;

To identify the importance of communication and new technologies at all stages of tourist purchases;

To recognize the new profile of the tourist offer which is influenced by a growing disintegration of sales through the

numerous online distribution channels;

To analyse the new profile of the tourist market simultaneously as producer, actor and information and communication

content viewer;

To recognize communication as a fundamental competitiveness factor within the global tourist market.

To draw up a communication policy for any tourist product or service that will be part of a competitiveness strategy within a globalised market.

Work Placement(s)

No

Syllabus

1. The importance of communication in the new global tourism market

1.1 The Demand: Profile of the new consumer in tourism

1.2 The Supply: structural challenges and new technological solutions in the various tourism sectors

 

2. Information and Communication Technologies (ICT) in Tourism

2.1 Definitions and Concepts

2.2. The evolution of ICT

2.3 The dynamic interaction between ICT and Tourism

2.4 The trends in the communication in Tourism

2.5 Buying online travel and sharing economy (Sharing Economy)

2.6 Social networks in the area of Tourism

2.7 Smart Cities and Augmented Reality

 

3. Introduction to Integrated Communication

3.1 The role of communication in the strategy of tourism organizations

3.2 Development of communication strategies in Tourism

3.3 Monitoring, evaluation and control of communication strategies in Tourism

Head Lecturer(s)

Cláudia Patrícia de Almeida Seabra Moreira

Assessment Methods

Assessment
Resolution Problems: 20.0%
Frequency: 40.0%
Project: 40.0%

Bibliography

Belch, J.; & Belch M. (2015). Advertising and promotion: An integrated marketing communications perspective. Irwin: McGraw-Hill.

Buhalis, D., (2003). eTourism: information technology for strategic tourism management. London: Pearson.

Buhalis, D. & Jun, S.H. (2011). E-Tourism. contemporary tourism reviews. Oxford: Goodfellow Publishers Limited.

Disponível em http://www.goodfellowpublishers.com/free_files/fileEtourism.pdf

Kotler, P.; Bowen, J. & Makens, J. (2014). Marketing for hospitality and tourism. New Jersey : Pearson Education

Lindon, D; Lendrevie, J.; Lévy, J.; Dionísio, P.; & Rodrigues, J. (2011). Mercator XXI. Lisboa: Publicações D.Quixote.