Communicating with Data

Year
1
Academic year
2025-2026
Code
02038643
Subject Area
Optional
Language of Instruction
Portuguese
Other Languages of Instruction
English
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

Proabability and statistics, programming.

Teaching Methods

This curricular unit focuses on the development and demonstration of communication and data visualization skills. In this way, in the theoretical classes, the concepts, theories, methods associated with communication and data visualization will be presented, while in the practical classes the students will be led to the resolution and presentation of oral communications and reports. Several visualization software (e.g., Tableau and Python libraries) will be used to create the graphics.

Learning Outcomes

With this curricular unit, it is intended to equip students with knowledge and communication skills, focusing on learning the strategic and tactical use of data to manage decision-making processes. It aims to increase the skills to communicate and use data tools through practice and real-world examples. Emphasis will be placed on the communication of quantitative information and the improvement of communication skills in general.

Work Placement(s)

No

Syllabus

1. Explanatory analysis and communication
2. Graphs and data visualization
3. Identifying and eliminating visual clutter
4. Strategy: The importance of audience
5. Visual variables and principles
6. Ethics in reporting data
7. Decision-making processes
8. Storytelling with data
9. Case studies

Head Lecturer(s)

Samuel de Oliveira Moniz

Assessment Methods

Assessment
Other: 20.0%
Resolution Problems: 40.0%
Project: 40.0%

Bibliography

Knaflic, C. N. (2020). Storytelling with data : let’s practice! Wiley
Knaflic, C. N. (2015). Storytelling with data: A data visualization guide for business professionals. Wiley.
Tufte, E. R. (2020). Seeing with fresh eyes : meaning, space, data, truth. Graphics Press LLC.
Tufte, E. R. (2006). Beautiful evidence. Graphics Press.
Tufte, E. R. (1997). The visual display of quantitative information. Graphics Press.