Entrepreneurship and Management
Economy, Management and Social Sciences
2nd Cycle Studies - Mestrado
The frequency of the courses of "Management and Innovation Processes" and "Information Systems" is considered an asset. The student should have a basic knowledge of English.
Classes will be theoretical-practical, which means that part of the class will be used to present concepts, models and tools for analysis and management of companies, and the remainder for elaboration, discussion and presentation of practical work.
Throughout the semester students will be challenged to develop a business model based on the tool "Business Model Canvas".
At the end of the semester students will present their projects in the "Elevator Pitch" format.
In addition case studies will be solved with the participation of guest speakers.
This course aims to stimulate the creation of entrepreneurship and management skills. It seeks to familiarize future professionals with the reality of businesses and the theoretical foundations of the creation and management of SMEs.
The general objectives are:
- Sensitize students to entrepreneurship, stressing the conditions for the success of startups in a context of globalization and digitization;
- Test and implement planning tools; elaboration of the business plan; explore the financing options and simulate the future management of a business unit / company.
Students are expected to be able to develop the following skills:
- Leadership and self-motivation;
- Organization, communication and teamwork;
- Formulate business models through the "Business Model Canvas" tool;
- Evaluate the viability / profitability of a business;
- Use "Design Thinking" to create new business models, services and products.
Chapter 1 - Entrepreneurship:
1.1 Behavior and approach
1.2 Intrapreneurship and Innovation
1.3 Creativity and Idea Generating Techniques
1.4 Generating business models: Business Model Canvas
Chap. 2 - Creation of companies:
2.1 Legal aspects of incorporation
2.2 Accounting and taxation
2.2 Industrial Property
2.3 Business Incubators and Accelerators
2.4 Success stories in the local ecosystem
Chap. 3 - Business Plan and Management:
3.1 From BMC to Business
3.2 Elaboration of business plan
3.3 The market and its analysis
3.4 Marketing-mix, service and product marketing
3.5 Introduction to Financial Analysis and Management
3.6 Financing: sources, risks and costs
3.7 Venture Capital
Chap. 4: Change management
4.1 Definition and planning of change
4.2 Designing Thinking and Lean Startup techniques as tools for organizational change
4.3 Use "Human Centered Innovation" to create new services and products
4.4 Financing innovation and R&D in the European context.
Jorge Daniel da Silva Pimenta
Attendance, punctuality and assertive participation : 10.0%
Bibliografia Recomendada | Recommended bibliography:
-Osterwalder, ALEXANDER e Pigneur, YVES; “Business Model Generation”, Publicacoes Dom Quixote, Lda. Abril 2011
-Ries, ERIC: “The Lean Startup” Penguin Books, Oct 2011
-Hisrich, R.D., Peters, M. P. and Shepherd, D. A., Entrepreneurship, 10th Edition, McGraw-Hill, New York 2015
-Robbins, STEPHEN e Judge, TIMOTHY; “Essentials of Organizational Behavior” 9ª edição, Pearson Prentice Hall, 2008.
-Saraiva, PEDRO; “Empreendedorismo” 2ª edição, Imprensa Universidade Coimbra, 2011.
Bibliografia complementar | Complementary bibliography:
- Martins, ANTÓNIO e outros; “Manual de Gestão Financeira Empresarial”, Coimbra Editora, Agosto de 2009.
- Trott, PAIL “Innovation Management and New Product Development”, Pearson 2012
- Kumar, VIJAY “101 Design Methods: A Structured Approach for Driving Innovation in Your Organization”
- Ogilvie, TIM: “Designing for Growth: A Design Thinking Tool Kit for Managers” Columbia Business School Publishing 2011.