Entrepreneurship: from the idea to the business plan

Recommended Prerequisites

Language skills: Portuguese and english (reading).

Teaching Methods

Theoretical - diverse audiovisual media will be used including the use of PowerPoint, viewing of short videos, documentaries.

Practical - interactive and participative teaching: discussion of case studies and application of learned subjects using techniques as role play or elevator pitch, teamwork for project realization.

Tutorial support- Individualized learning: support in the various topics taught and during the development of the business plan (project).

Participation of invited experts in some of the classes.

Learning Outcomes

This curricular unit aims to: provide the student with knowledge enabling them to understand the concepts involved in entrepreneurship, earn and develop capacity analysis, ideas, methods, tools and practices; relate knowledge from several areas and technical skills, such as accounting, marketing, or computer; apply all the concepts involved in structuring and preparing a detailed business plan for a company, technology-based and / or services.

 

Generic skills to be developed:

Competence in organizing and planning

Decision-making capacity

Competence to understand the language of other specialists

Initiative and enterprising spirit

negotiating capacity

 

Other skills:

Competence in oral and written communication

Competence in information management

Creativity

Professional ambition

Competence in applying theoretical knowledge in practice.

Work Placement(s)

No

Syllabus

Introduction: The Corporate Challenge and the Entrepreneur Profile

Cognitive techniques: Creativity

Innovation and Entrepreneurship: the "The Economy of Knowledge "; "Create to Innovate"

The First Steps to Develop a Business Idea, including the SWOT analysis tool

Protection of Intellectual Property

Criteria Analysis for Business Opportunity and Value Proposition

Legal aspects related with Business Creation

Funding sources for the "Self-Employment”

Structure and development of a Business Plan, including the (1) Analysis and definition of customer and market needs, (2) Target specification and (3) Feasibility studies

Presentation and defense of the Business Plan.

Head Lecturer(s)

Paulo Roberto Ferreira da Rocha

Assessment Methods

Assessment
Continuous evaluation (e.g. attendance, class participation): 5.0%
Project: 95.0%

Bibliography

Sebenta de apoio à disciplina

Carvalho L & Costa T. 2015. Empreendedorismo uma visão global e integradora. Ed Sílabo

Dentinho, TP et al.  Empreendedorismo e desenvolvimento regional: Casos Práticos. Ed Sílabo.

Duarte C.& Esperança JP. 2012. Empreendedorismo e planeamento financeiro. Ed Sílabo

Gürel E & Tat M. 2017. SWOT analysis: A theoretical review. J Int Social Res 10:994-1006.

Hiroshi NM. 2019. Elabore Seu Plano De Negócio E Faça A Diferença! (eBook) Ed Senac São Paulo

IAPMEI. 2016. Como Elaborar um Plano de Negócios. Guia Explicativo. Agência para a Competitividade e Inovação, I.P

Leiber T. et al. 2018. Bridging theory and practice of impact evaluation of quality management in higher education institutions: a SWOT analysis. Eur J Higher Edu 8:351-365

Osterwalder et al. 2014. Value proposition design: How to create products and services customers want. John Wiley & Sons

Sarkar S. 2014. Empreendedorismo e inovação. Escolar Ed.