Entrepreneurship: from the idea to the business plan

Recommended Prerequisites

Language skills: Portuguese and english (reading).

Teaching Methods

Theoretical - diverse audiovisual media will be used including the use of PowerPoint, viewing of short videos, documentaries.

Practical - interactive and participative teaching: discussion of case studies and application of learned subjects using techniques as role play or elevator pitch, teamwork for project realization.

Tutorial support- Individualized learning: support in the various topics taught and during the development of the business plan (project).

Participation of invited experts in some of the classes.

Learning Outcomes

This curricular unit aims to: provide the student with knowledge enabling them to understand the concepts involved in entrepreneurship, earn and develop capacity analysis, ideas, methods, tools and practices; relate knowledge from several areas and technical skills, such as accounting, marketing, or computer; apply all the concepts involved in structuring and preparing a detailed business plan for a company, technology-based and/or services.

Generic skills to be developed:

Competence in organizing and planning

Decision-making capacity

Competence to understand the language of other specialists

Initiative and enterprising spirit

Negotiating capacity

Other skills:

Competence in oral and written communication

Competence in information management

Creativity

Professional ambition

Competence in applying theoretical knowledge in practice.

Work Placement(s)

No

Syllabus

Introduction: The Corporate Challenge and the Entrepreneur Profile

Cognitive techniques: Creativity

Innovation and Entrepreneurship: the "The Economy of Knowledge "; "Create to Innovate"

The First Steps to Develop a Business Idea

Protection of Intellectual Property

Criteria Analysis for Business Opportunity and Value Proposition

Legal aspects related with Business Creation

Corporate Finance - Revenue, Costs and Treasury

Funding sources for the "Self-Employment”

Entrepreneurship in Portugal

Structure and development of a Business Plan

Trading and the Business Plan

Presentation and defense of the Business Plan.

Head Lecturer(s)

Paula Cristina de Oliveira Castro

Assessment Methods

Assessment
Continuous evaluation (e.g. attendance, class participation): 5.0%
Project: 95.0%

Bibliography

Bibliografia e webgrafia aconselhada ao longo das aulas.

Outra bibliografia de apoio:

Dornelas, J.C.A., 2ª Edição, revista e actualizada, Empreendedorismo: transformando Ideias em Negócios, 2005.

Kahrs, Kristin, Editor, Business Plans Handbook: A Compilation of Actual Business Plans Developed by Small Businesses Throughout North America. Gale Research, Inc., Detroit, MI, 1994.

McKeever, Mike, How to Write a Business Plan, 4th Edition Nolo Press, Berkeley, CA, 1994.

McLaughlin, Harold, The Entrepreneurs Guide to Building a Better Business Plan: A Step by Step Approach J. Wiley, New York, 1992.

Montibeller Filho, G., Macedo, M. Fialho, F.A.P. (1ª edição) Empreendedorismo na Era do Conhecimento, Editora Visual Books, 2006.

Netto, A. V. (1º edição). Gestão das pequenas e médias empresas de base tecnológica, Barueri, SP : Minha Editora ; Brasília, DF : SEBRAE, 2006.

Rich, Stanley and Gumpert, David. Business Plans that Win $$$: Lessons from the MIT Enterprise Forum Harper & Row, New York, 1985.

Writing an Effective Business Plan. Deloitte & Touche Growth Company Services, 2nd Edition, 1999.

Mais: http://www.us.deloitte.com/growth