Communication and Multimedia

Recommended Prerequisites

NA

Teaching Methods

This unit comprises two distinct periods. Initially, it will result in a theoretical review of the subject under review. It follows a period of discussion and interaction between teachers and students, with the presentation of simulated cases and real.
The evaluation will be performed by: written test (70% of the final value), to be held in the last class of the semester, this test will be with consultation and by an oral presentation (30% of the final value).

Learning Outcomes

1. Apply communication tools in management
2. Know how to transmit information within and outside organizations
3. Facing and resolve situations among peers

Work Placement(s)

No

Syllabus

1. The value and importance of communication in Health

1.1 Media literacy

1.2 Crisis communication

1. The role of media in communication Science

2.1Language centrality

2.2the news criteria

2.3 The role of digital platforms in science communication

3. techniques for oral and written communication:

3.1 The press release

3.2 News

3.3The interview

3.4 Media training

Head Lecturer(s)

Sílvio Manuel Rodrigues Correia dos Santos

Assessment Methods

Assessment
The evaluation will be performed by: written test (70% of the final value), to be held in the last class of the semester, this test will be with consultation and by an oral presentation (30% of the final value): 100.0%

Bibliography

1. BAUER, M.; BUCCHI, M. (ED) (2007). Journalism, Science and Society. New York; London: Routledge.

2.EAMAN, R. (2009). Historical Dictionnary of Journalism. Maryland: The Carycrow Press.

3.EDDIE, W. (2009). 21st Century Communication. A Reference Handbook. London: Sage Publications.

4.GRANADO, A.; MALHEIROS, J. V (2001). Como falar com jornalistas sem ficar à beira de um ataque de nervos. Lisboa: Gradiva.

5.JENKINS, H., PURUSHOTMA, R. WEIGEL, M., CLINTON, K., & ROBINSON, A.J. (2009). Confronting the challenges of participatory culture: Media education for the 21st century. Cambridge and London: The MIT Press.

6.LOPES, F.; RUÃO, T. (Orgs.) (2012). Mediatização jornalística no campo da saúde. Comunicação e Sociedade. Braga: CECS

7.RUSSELL, N. (2010). Communicating Science: Professional, Popular, Literary. Cambridge: Cambridge University Press.