Strategic Analysis and Decision

Recommended Prerequisites

Basic knowledge of Organisation Theory and Management.

Teaching Methods

The teaching of this course unit is essentially based on an andragogic perspective. In other words, it will focus on the students’ expressed interests and on how such interests relate to those topics that internationally tend to be considered central to Analysis and Strategic Decision.

Learning Outcomes

By the end of the course, students should be able to: (i) explain the role of strategic analysis in the formulation, implementation, and evaluation of strategy in public-private organizations; (ii) apply models and techniques for analyzing the environment and the organization (industry and portfolio analyses, resources, core competencies, SWOT/new SWOT); (iii) develop an integrated strategic diagnosis to support the definition of alternative courses of action; (iv) work in teams, lead decision-making processes, and communicate well founded strategic recommendations in writing and orally. In terms of learning outcomes, these objectives translate to: advanced knowledge in strategy and strategic analysis; skills in collecting, processing, and critically interpreting complex information; and competencies in autonomy, responsibility, and leadership in strategic decision-making contexts.

Work Placement(s)

No

Syllabus

1- INTRODUCTION 2- STRATEGIC ANALYSIS and STRATEGY 3- MISSON and STRATEGY 4- STRATEGIC ANALYSIS 4.1- ENVIRONMENTAL ANALYSIS 4.1.1- Contextual environment 4.1.2- Transactional environment 4.1.3- Industry analysis 4.1.4- Portfolio analysis 4.2- ORGANISATION ANALYSIS 4.2.1- Resources 4.2.2- Core competencies analysis 4.2.3- SWOT analysis 5- STRATEGY IMPLEMENTATION AND EVALUATION.

Head Lecturer(s)

Pedro Miguel Alves Ribeiro Correia

Assessment Methods

Assessment
Oral presentation on the research work: 30.0%
Research work: 70.0%

Bibliography

Correia, P. M. A. R. (Coord.) (2024). FDUC Handbook de Administração Público-Privada. CEDIPRE – Centro de Estudos de Direito Público e Regulação | Faculdade de Direito da Universidade de Coimbra. Dess, G. G., McNamara, G., Eisner, A. B., & Sauerwald, S. (2024). Strategic management: Text and cases (11th ed.). McGraw-Hill Higher Education. Fleisher, C. S., & Bensoussan, B. E. (2003). Strategic and competitive analysis: Methods and techniques for analyzing business competition. Prentice Hall. Grant, R. M. (2025). Contemporary strategy analysis (12th ed.). Wiley. Whittington, R., Regnér, P., Angwin, D., Johnson, G., & Scholes, K. (2023). Exploring strategy: Text and cases (13th ed.). Pearson. Artigos científicos sobre a temática, disponívels em plataformas como a Scopus, Web of Science, ResearchGate e Google Scholar.