Strategic Analysis and Decision

Recommended Prerequisites

Basic knowledge of Organisation Theory and Management.

Teaching Methods

The teaching of this course unit is essentially based on an andragogic perspective. In other words, it will focus on the students’ expressed interests and on how such interests relate to those topics that internationally tend to be considered central to Analysis and Strategic Decision. 

Learning Outcomes

This course aims to provide students with a comprehensive understanding of the importance of strategic analysis to formulate and decide the organisation’s strategy. Students are expected to develop conceptual skills of strategic analysis which enable organisation competitiveness to be established on a higher analytical ability. Students are also expected to develop their leadership and team work skills, as well as their technical skills while using various analytical and problem solving models.

Work Placement(s)

No

Syllabus

1- INTRODUCTION

2- STRATEGIC ANALYSIS and STRATEGY

3- MISSON and STRATEGY

4- STRATEGIC ANALYSIS

4.1- ENVIRONMENTAL ANALYSIS

4.1.1- Contextual environment

4.1.2- Transactional environment

4.1.3- Industry analysis

4.1.4- Portfolio analysis

4.2- ORGANISATION ANALYSIS

4.2.1- Resources

4.2.2- Core competencies analysis

4.2.3- SWOT analysis

5- STRATEGY IMPLEMENTATION AND EVALUATION.

Head Lecturer(s)

Fernando Manuel Pereira Oliveira Carvalho

Assessment Methods

Assessment
Exam: 50.0%
Research work: 50.0%

Bibliography

DESS, Gregory G.; LUMPKIN, G. T.; EISNER, Alan B. – Strategic management: text and cases. 4th ed. Boston: McGraw-Hill/Irwin, 2008. [BP 658 DES]

FLEISHER, Craig S.; BENSOUSSAN, Babette E. – Strategic and competitive analysis: methods and techniques for analyzing business competition. Upper Saddle River: Pearson/Prentice Hall, 2003. [BP 658 FLE]

GRANT, Robert M. – Contemporary strategy analysis. 6th ed. Malden : Blackwell Publishing, 2008. [BP 658 GRA].