Audio-visuals and Media Production
1st Cycle Studies
Design and Communication Theory.
Teaching methods include lectures and seminars that actively engage the students in theory classes; practical exercises in order to practice the application of theory.
On completion of this module, the students will be able to demonstrate knowledge of:
1. The relation between communication and media
2. The key terms and concepts of media theory
3. The specificities of multimedia
4. Narrative structure from linear to non-linear
5. Transmedia storytelling
Students will also be able to apply the practical and conceptual skills necessary for the planning, scripting and storyboarding of multimedia projects. They will be able to communicate the above ideas in an interdisciplinary context.
1. Introduction to media theory: key ideas and terms.
2. Specificities of media: text, sound, film, internet.
3. Narrative structure: dramatic narrative structures with examples from popular culture.
4. Narrative structure applied to everyday experience (conversations, environments, traditions).
5. Narrative deconstruction: circular, permutations, rearranged, non-linear.
6. Grammar of cinematic storytelling: transitions, cutting, montage, framing, continuity, ellipsis
7. Storyboarding and scripting.
8. Transmedia storytelling: parallel stories, seriality, multi-modality.
Adriana de Almeida Portela Viana de Sá
Class participation: 20.0%
Pratical work: 80.0%
Aarseth, E.J. (1994). Nonlinearity and Literary Theory. In G. Landow (Ed.) Hyper/Text/Theory. (pp. 51-86). Baltimore: Johns Hopkins University Press. Berger,
A. A. (1997). Narratives in popular culture, media, and everyday life. Thousand Oaks: Sage Publications.
Hart, J. (2008). The art of the storyboard: A filmmaker's introduction. Amsterdam: Elsevier/Focal Press. Henry, J. (2001. August 1.) Trans media 202: Further Reflections. Retrieved from: http://henryjenkins.org/2011/08/defining_transmedia_further_re.html
Kittler, F. A., Winthrop-Young, G., & Wutz, M. (1999). Gramophone, Film, Typewriter. Stanford, Calif: Stanford University Press.
McLuhan, M. (1964) Understanding Media: The Extensions of Man. New York, NY: McGraw-Hill.