Typography

Recommended Prerequisites

Design History.

Teaching Methods

Theorectical classes. Practical classes based on several exercices.

Learning Outcomes

The course is organized around the understanding of word and text roles in the production of visual communication. Learning the basic typography principles, we try to give students the skills to recognize and select the diversity of font families, text formats and their adequacy to different media and contexts.

Work Placement(s)

No

Syllabus

1. Letter

Humanism and the body.

Iluminism and abstraction.

Industrial revolution.

Reform and revoluction.

Tipography as program.

Tipography as narrative.

Anatomy.

Size.

Scale.

Classification.

Typographic families. Big families.

Caps and small caps.

Mixing type.

Numerals

Ponctuation.

Ornaments.

Lettering.

Logos and branding.

Screen fonts. Bitmap type.

Type design.

Font formats.

Font licences.

2. Text

Errors and proprieties, spaces, linearity, the birth of the user.

 Kerning

Tracking

Leading

Alignment

Vertical text

Amplified capitals

Paragraph marks

Quotes

Hierarchy

Legibility and readability

3.Grid

Grid as structure

Dividing the

Grid as program

Grid as tabel

Retorn to universals

Gold section

Grid of one column

Grid of multiple columns

Modular grid. 

Head Lecturer(s)

João Manuel Frade Belo Bicker

Assessment Methods

Assessment
Other: 50.0%
Exam: 50.0%

Bibliography

Bringhurst, Robert, 2005, Elementos do Estilo Tipográfico, São Paulo: CosacNaify

Cullen, Kristin, 2012, Design Elements: Typography Fundamentals, Beverly, Mass: Rockport

Frutiger, Adrian, 2002, En torno a la tipografia,Barcelona: Editorial Gustavo Gili

Jury, David, 2002, About face, Reviving the rules of typography,Mies: Rotovision

Jury, David, 2007, O que é a Tipografia,Barcelona: Editorial Gustavo Gili

Kane, John, 2002, A Type Primer, London: Lawrence King

Kinross, Robin, 2004, Modern typography, London: Hyphen Press

Lupton, Ellen, 2006, Pensar com Tipos, São Paulo: CosacNaify

Spiekermann, Erik & E. M. Ginger, 1993, Stop Stealing Sheep, Mountain View: Adobe Press

Sites: http://www.papress.com/thinkingwithtype/ http://typographica.org/ http://ilovetypography.com/ http://www.typophile.com/ http://tipografos.net/ www.microsoft.com/Typography/ http://www.ministryoftype.co.uk/ http://www.unostiposduros.com/ http://typesites.com/ http://www.typographer.org/ http://www.webtypograph