Innovation Management Seminar II

Recommended Prerequisites

NA

Teaching Methods

This is a real case-based course. In each class invited guests will introduce the topics of innovation management included in course syllabus. Students participation in classes will be promoted and will be consider on the course evaluation. 

Learning Outcomes

Objectives

The focus of the course will be on entrepreneurial firms and on firms that have been successful and unsuccessful in their innovation. The main objective is to expose MBA students to different perspectives and examples of innovation management, in order to promote a culture of entrepreneurship.

Competencies

At the end of the course, students are expected to know the main challenges of innovation management and to be able to create and implement processes, structures and strategies to manage innovation.

Work Placement(s)

No

Syllabus

5. New product and services development

6. Intellectual property

7. Idea generation process

8. Open innovation

9. Effective innovation plans 

Head Lecturer(s)

Ana Maria Pereira Abrunhosa Trigueiros de Aragão

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

Não aplicável / Not applicable.