The teaching methodology is based on three levels of organization. At the individual level, each student attends the discipline, participating and learning the fundamental technical aspects of the course. At the group level, students propose, analyze and develop a business concept, which was a result from their strategic analysis of the market. Finally, at the level of discipline, all groups interact with each other in sessions of presentation of their projects progress and other management topics, involving discussion, self-assessment and comparative evaluation between groups.
This course provides students with an overall perspective of how organizations function and helps developing their strategic thinking, besides training them on specific matters regarding different technical aspects of management, such as Financial Analysis, Analysis and Evaluation of Investment Projects, Analysis of the Strategic Positioning of new Ventures, among others. The course has also an important aim to foster students’
proactivity and entrepreneur ability, which will developed during the course duration by assigning a project for the study, analysis and creation of a new business venture.
-Mission Statement: To contribute, through an active and participated learning process, to the preparation and training of future engineers, with entrepreneur ability and able to understand the way organizations work.
Vision: To be permanently a discipline of reference in the teaching of management and entrepreneurship to future engineers, under continuous improvement.
1- Introduction to the Concept of an Organization.
Goals and Missions of Organizations. Basics of Organizational Strategy. The different management functions. Internal organization and functioning of organizations.
The Components of Marketing. Market Research. Marketing mix. Development of new products. Marketing plans
Motivation, scope and goals. Assets and inventory. Accounts and accounting entries; POC/SNC. The Balance Sheet and Income Statement
4- Financial analysis
Utility and methodology. Liquidity, Solvency and Profitability. The method of ratios. Dupont Analysis.
Continuous evaluation: 100.0%
Introdução ao Conceito de Empresa e Referências Gerais: Drucker, P., Management: tasks, responsibilities, practices, Harper&Row, 1985.
Marketing: Kotler, P., Marketing Management: Prentice Hall, 1993; Lindon, D. et al., Mercator, Dom Quixote, 2000.
Contabilidade: Borges, A. et al, Elementos de Contabilidade Geral, Rei dos Livros, 1993; Neves, J., Análise Financeira, Texto Editora, 1989;
Sousa, A., Introdução à Gestão - Uma abordagem Sistémica, Verbo, 1990;
Pereira, Esteves, Contabilidade Geral, Ed. Plátano
Análise Financeira: Brealey, R. e S.Myers,
Princípios de Finanças Empresariais, McGraw-Hill, 1992;
Cohen, E., Análise Financeira, Ed. Presença, 1990.
Neves, J., Análise Financeira, Texto Editora, 1989; Saias, L. et al.
Gestão Financeira, Universidade Católica, 1996
Empreendedorismo: Pedro M. Saraiva, Empreendedorismo: do conceito à aplicação, da ideia ao negócio, da tecnologia ao valor. Imprensa da Universidade de Coimbra, 2ª ed., 2011; ANJE, Manual de Apoio à Criação de Empresas, 1996