Cultural Management and Production

Recommended Prerequisites

Not applicable.

Teaching Methods

- Theoretical presentation carried out by the teacher

- Analysis of texts.

- Classroom discussion.

- Contact with cultural producers.

- Practical exercises.

Learning Outcomes

This course unit has the following learning outcomes

- Development of critical thinking on cultural projects and activities, and their organization

- In-depth study of the profile of the cultural producer

- Provision of the main theoretical and operational concepts on cultural management and the production of cultural events

- Familiarization of students with techniques for the management and production of cultural events by means of the contact with services and experts on these fields.

- Development of competences for the management and production of cultural events

- Work on cultural management in the various artistic-disciplinary fields of its realization.

Work Placement(s)

No

Syllabus

1. General design of cultural production and management and its articulation with the cultural agenda

2. Cultural production and culture industries

3. Management techniques applied to cultural management

4. Fields of cultural production (executive production; technical production; financial production)

5. Management models of cultural production teams

6. SWOT analysis applied to cultural management

7. Timetables for the production of cultural events

8. Communication and marketing in cultural management and production

9. Budgeting of cultural projects and control of their implementation.

10. Legislation of cultural activities.

Head Lecturer(s)

Fernando Matos de Oliveira

Assessment Methods

Assessment
Laboratory work or Field work: 100.0%

Bibliography

- Adorno, Theodor - Sobre a indústria da cultura. Coimbra, Angelus Novus, 2003.

- Lipovetsky, G. e Serroy, J- - O capitalismo estético na era da globalização. Coimbra, Edições 70, 2014.

- Menear, Pauline e Hawkins, Terry - Stage Management and Theatre Administration. New York, Phaidon Press, 1988.

- Pérez-Martín, Miguel Angel - Gestión de salas y espacios escénicos. Ciudad Real, Ñaque, 2005.

- Pérez-Martín, Miguel Angel - Gestión de proyectos escénicos. Ciudad Real, Ñaque, 2002.

- Ribeiro, Antonio Pinto - Questões Permanentes, Lisboa, Cotovia, 2011.

- Ramos, Fernando et alii - Quatro ensaios à boca de cena. Lisboa, Cotovia, 2009.

- Xavier, Antonio - As leis do espectáculo e direitos autorais. Coimbra, Almedina, 2002.