Media, Gender and Representation

Year
1
Academic year
2023-2024
Code
02027352
Subject Area
Communication Sciences
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
10.0
Type
Elective
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

Not applicable.

Teaching Methods

The core teachings will be done by the professor. Also, the course is structured according to plan in advance of sessions and the respective readings that the students select and present during scheduled sessions. There will also be sessions of classing content exposure through Powerpoint, aiming that students to discuss the slides in presentation and viewing of documentaries, news, advertisements and other studies where appropriate.

Learning Outcomes

At the end of the course, students should be able

1. To establish the framework for debates about media and representation in the context of key developments in media and cultural studies;

2. To evaluate a range of  approaches to critically discuss the representation of our identities in the media;

3. To explain how communication works not only to produce a vision of the social world as a vision of 'gender', ‘race’, our ‘youth’ from certain social and communicative practices.

4. To apply theories and controversies to media representation specific issues, by examining a set of media texts, including film, advertising, television, magazines and online communication.

Work Placement(s)

No

Syllabus

The fundamental contribution of media and cultural studies has been to illustrate the ways in which cultural hegemony is perpetuated in representations of popular culture. This seminar examines theoretical and empirical approaches to the question of representation and explores media culture as a process through which people circulate and struggle over the meanings of ourselves, our social experiences and our social relations. We will approach gender is a social construct through which a society defines what it means to be masculine or feminine, and from here we  deconstruct other mediated identity markers such as race and age. Finally, we approach representations through media consumption and issues of identity.

1. Media Theories and Cultural Diversity

2. Theories of Representation, Regimes of Representation

3. Gender portrayals

4. Youth and representation

5. Racism e representation

6. Media Consumption and Identity.

Head Lecturer(s)

Inês de Oliveira Castilho e Albuquerque Amaral

Assessment Methods

Assessment
Synthesis work: 40.0%
Research work: 60.0%

Bibliography

Carter, C., L. Steiner and L. McLaughlin (2014) The Routledge Companion to Media and Gender, London: Routledge

Gill, Rosalind (2007), Gender and the Media, Cambridge: Polity Press.

Hall, S., & Du Gay, P. (1996). Questions of cultural identity. London; Thousand Oaks, Calif: Sage.

Hall, S., (1997). Representation: cultural representations and signifying practices. London: Sage.

Jovchelovitch, S. (1996). In Defence of Representations. Journal of the Theory of Social Behaviour, 26(2), 121–135.

Moscovici, S. (1988). Notes towards a description of social representations. European Journal of Social Psychology, 18, 211–50.

Nichols, B. (1989). The analysis of representational images. In J. Corner and J. Hawthorn (Eds.), Communication studies: An introductory reader.

Siapera, Eugenia (2010). Cultural Diversity and Global Media. The Mediation of Difference, London, Wiley & Blackwell

Webb, Jen (2009) Understanding Representation, London: Sage.