Organizational Communication

Recommended Prerequisites

Not applicable.

Teaching Methods

The lectures, enriched with the analysis and discussion of case studies, are the two main pillars of the methodology. In addition, there will be at least two open classes attended by experts in organizational communication and / or advice in the respective guest speaker will approach from concrete situations experienced by itself, on a topic agreed upon with the teacher, but having always problematic backdrop shown in the program of this course.

Learning Outcomes

1. Understanding. the general concept of strategic communication and be able to realize it.

2. Knowing the expertize of the organizational communication by the media.

3. To work up the skills of the entrepreneurial media planning.

Work Placement(s)

No

Syllabus

1. The place and the role of communication.

2. The Organizations as a communication field.

3. The Communication as a sensemaking of institucionalization.

4. The Communication by the media.

Head Lecturer(s)

João José Figueira da Silva

Assessment Methods

Assessment
Resolution Problems: 20.0%
Research work: 40.0%
Laboratory work or Field work: 40.0%

Bibliography

Andrade, R. F., Institucionalizações, colapsos e reparações de sentido nas organizações, (tese de doutoramento), 2001.

Andrade, R. F., Comunicação narrativa nas organizações, s.d.

Argenti, Paul A., Comunicação empresarial, Brasil, Elsevier Editora,2006.

Beirão, Inácio; Caetano, Joaquim; Vasconcelos, Maria; Caetano, Paulo; Vasconcelos, Paulo, Assessoria de Imprensa, Portugal, Angelus Novus,2010.

Deetz, S., Comunicação Organizacional: fundamentos e desafios, Difusão, 2010.

Figueira, J., O acontecimento que quer ser notícia: a construção de sentido das Organizações através dos media — o caso A Vida é Bela, 2014, Tese de doutoramento, Universidade de Coimbra

Kunsch, Margarida, Comunicação Organizacional (vol.2), Brasil, Editora Saraiva 2009.

Martínez, A. Almansa, Del gabinete de prensa al gabinete de comunicación, Comunicación Social, Sevilla, 2011.

Scroferneker,C. M. Andrade (org.),O Diálogo Possível: Comunicação Organizacional e Paradigma da Complexidade, Brasil, Edipcurs,2008.