Media Research Methods

Year
1

Academic year
2018-2019

Code
02027290

Subject Area
Communication Sciences

Language of Instruction
Portuguese

Mode of Delivery
Face-to-face

Duration
SEMESTRIAL

ECTS Credits
10.0

Type
Elective

Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

Not applicable.

Teaching Methods

Theoretical expositions supported by PowerPoint. Discussion of texts and papers presentation by students. Research work developed out of classroom space, namely interviews and ethnographic observation.

Learning Outcomes

Provide methodological instruments on Media analyze (TV, Radio, Press and online) to promote understanding of social phenomena. Students must purchase a set of general competencies: 1. Think critically Media, New Media and the Cultural Industries and Content; .2 Analyze journalistic and audiovisual media discourses; 3. Use critacaly data to improve products of Media, New Media and contents of Cultural and Criative Industries.

Work Placement(s)

Syllabus

I. General Methodological Issues in Media and Communication

General Theories of Society and Media

The Social Science Research and Media

Complexity of the phenomena

II. Types of Research

Quantitative research

Qualitative research

Ethnographic research

III. Case Studies

1Media Studies Production

Press and Radio

Internet

2.Audience and Reception Studies

Press and Radio

Internet.

Head Lecturer(s)

Rita Joana Basílio de Simões

Assessment Methods

Assessment
Synthesis work: 20.0%
Laboratory work or Field work: 80.0%

Bibliography

Alasuutari, P. (1998) An Invitation to Social Research, London: Sage.

Alasuutari, P. (1999) Rethinking the Media Audience, London: Sage.

Creswell, J. W. (2014) Research Design. Thousand Oaks: Sage.

Gaskell, George e Martin W. Bauer (2002) Pesquisa Qualitativa com texto, Imagem e Som, Pertrópolis: Vozes.

Hammersley, M. e Atkinson, P. (2007) Ethnography: Principles in practice, London: Routladge.

Jensen, K. B., Jankowski (eds) (1993) Metodologias caulitativas de investigacion en comunicacion de masas, Barcelona: Bosh.

Kitzinger, J. e Barbour, R.S. (2006) “Identity in Focus: The use of Focus Groups to study the Construction of Collective Identity”, Sociology, 40, 1:89-105.

Neuman, W. L. (2007) Social Research: Qualitative and Quantitative Approaches, Boston: Pearson.

Silva, C.; Fialho, J. ; Saragoça, J. (2013) Iniciação à Análise de Redes Sociais. Casal de Cambra: Caleidoscópio.

Yin, R. K. (2001) Estudos de Caso: Planejamento e Métodos, São Paulo: Bookman Companhia Ed.