Economy and Management: Tourism Opportunities and Supply

Recommended Prerequisites

Not applicable.

Teaching Methods

This class includes lectures interspersed with a series of thematic conferences, with guest speakers involved in the tourism process. These conferences promote discussion among the invited guests and stakeholders and, later, the discussion between teachers and students. Each conference will result in an individual report.

The organization of a research project associated with a specific case/project and territories serves as a framework for various participatory activities.

Learning Outcomes

Understand the multiplicity of stakeholders in terms of tourism, emphasizing the influence of the territories and places (destinations) on the organization of the product.

Understanding the relationship between the supply and demand of tourism, comparing its relationships with tourist motivations and satisfaction.

Discuss DMC's models of tourism management

Be able to demonstrate the importance of image, positioning and strategic promotions in tourism supply.

Be able to critically analyze, based on tourism stakeholders in the market, the process of relationship and the best strategies for achieving success in offering specific tourism products.

Discuss opinions in the context of a group or forum and assume positions of hetero-criticism and self-criticism.

Establish contacts with promoters of leisure activities.

Work Placement(s)

No

Syllabus

The syllabus corresponds to areas in which the stakeholders will be invited to discuss their management, supply, demand characteristics, models of innovation, markets and the marketing mix they chose to best position themselves.

Tourism supply and demand.

Motivations and tourist satisfaction.

The importance of marketing on the success of the product.

 The topics for discussion will be, among others:

Wine Tourism.

Cultural Tourism.

Urban Tourism.

Destination Management Organisations (DMO's).

Tourism Marketing.

Organization and Event Management.

Tourist Activities.

Hotel Management and Catering.

Head Lecturer(s)

Cláudia Patrícia de Almeida Seabra Moreira

Assessment Methods

Assessment
Other: 25.0%
Mini Tests: 25.0%
Synthesis work: 50.0%

Bibliography

MacCannell, D. (1989) The Tourist. A new theory of leisure class. NY: Schocken Books.

Page, S. J. (2007) Tourism Management. Managing for change. Burlington, MA: Elsevier

Murphy, P.; Murphy, A. E. (2004) Strategic Management for Tourism Communities. Clevendon, Toronto: Channel View

Vanhove, N. (2005) The Economics of Tourism Destinations. Burlington, MA: Elsevier

John Tribe, J. (2004) The Economics of Recreation, Leisure and Tourism. Burlington MA: Elsevier

Ritchie, J. R. B.; Crouch, G. (2003) The Competitive Destination. Wallingford, Oxon: CABI 

Boniface, B.; Cooper, C. (2009) Worldwide Destinations: The Geography of Travel and Tourism. Burlington, MA: Elsevier

Shaw, G.; Williams, A. M. (2004) Tourism and Tourism Spaces. City Road, London: Sage 

Cunha, L.; Abrantes, A. (2013) Introdução ao Turismo. Lisboa: Lidel

Swarbrooke, J.; Horner, S. (2006) Consumer behaviour in tourism. Burlington, MA: Elsevier

Poon, A. (1993) Tourism, Technologie and competitive strategies. Minnesota: CABI.