Management and Programing

Recommended Prerequisites

Knowledge of English.

Teaching Methods

The method is theoretical and practical, with the production of papers and the construction of a project submited to regular reports of development.

Learning Outcomes

1. To develop analytic tools regarding the actual cultural panorama;

2. To detect opportunities for the development of cultural projects;

3. To build methodologies for the conception and implementation of cultural projects.

Work Placement(s)

No

Syllabus

1. What are cultural goods? What are their specificities regarding other kind of goods?
2. Public and private: the birth of the notions of Art and Culture during modern times. The institutions for the distribution of cultural goods. The genesis of the museums in the 18th century.
3. The modernist ruptures and the birth of cultural speciualizations. The Max Weber paradigm. Consequences for the relation bretween cultural creation, the avant-gardes and cultural mediation.
4. The dichotomy between global and specific. How to understand the local in its relation to global communicational networks? The production of cross disciplinary projects. Case studies.
5. The publics of culture. Notions of segmentation. The specificity of the relation between cultural services and their publics. The educational problem.
6. The construction of a cultural project: structure and timming. Evaluation.
7. The specificity of cultural projects: ethical, political and social issues.

Head Lecturer(s)

Joana Sá Ricarte Alvarenga Pinheiro da Mota

Assessment Methods

Assessment
Project: 100.0%

Bibliography

La Gestión del Patrimonio Cultural: La Transmisión de un Legado. Valladolid, La Fundación del Patrimonio Histórico de Castilla y León, 2002.

Becker, Howard, Art Worlds. Berkeley, University of California Press, 2002.


Bourdieu, Pierre, The Field of Cultural Production. Nova Iorque, Columbia University Press, 1993.


Jeffri, Joan, Arts Money. Minneapolis, University of Minesota Press, 1989.

Belting, Hans e Buddensieg, Andrea (ed), The Global Art World: Audiences, Markets and Museums. Ostfildern, Hatje Cantz, 2009.