Expository Discourse

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching methodologies include three types of session: theoretical sessions (4), theoretical sessions followed by a workshop (6), and sessions visiting local museums (3). The sessions include a presentation of the theoretical themes through case studies and examples using a data show, followed by discussion of the issues presented. In workshop sessions students are divided into groups of three to five to discuss an aspect of the main theme of the session, a spokesperson reports back the findings to everyone. Continuing evalution, the final requires a written work.

Learning Outcomes

Understanding the context of communication in museums. Locate the position of the Museum among the mass media. Knowing the evolution of the communication concept in the history of Museums.

Develop a framework for the exhibition of objects and collections. Knowing the communication tools of display. Explore concepts of communication for exhibits.

Touch the area of public evaluation and investigation in the Museum communication project. Understanding the internal and external levels of Museum communication.

Explore knowledge of the theories of communication and learning as tools for exhibition development. Knowing the involvement of education in the process.

Understand the importance of total accessibility and social regeneration of the Museum. Understand the duties of the marketing communication process in the Museum.

Develop management strategies for the exhibition project taking into account the aspects of conservation of objects and features of different audiences.

Work Placement(s)

No

Syllabus

Communication, Media and Museums – Communication theory in the Museum. Analysis of the museum as mass-media. Historiography and evolution of communication

Communication through Exhibition - Collections and objects in exhibition, 20th century innovation. The script, contents, exhibition formats, design and graphics. Analysis and thoughts on communication devices

Museum Evaluation - Introduction to Museum visitors studies. Evaluation theories and methodologies. Assessment evaluation models for planning with the visitor in mind

Communication and Educational Resources – Theories of communication and learning. Interactions with educational programming, the involvement of education

Museums, Marketing and Inclusion – Concepts of exclusion, inclusion and total access. The Museum as social regeneration agent. Marketing and communication

Exhibition Project Management - The process of exhibition, from script to summative evaluation. Models to approach exhibition discourse, object conservation.

Head Lecturer(s)

Pedro Júlio Enrech Casaleiro

Assessment Methods

Assessment
Other: 10.0%
Report of a seminar or field trip: 10.0%
Synthesis work: 20.0%
Project: 20.0%
Resolution Problems: 20.0%
Research work: 20.0%

Bibliography

CASTELLS, Manuel, The Information Age: Economy, Society and Culture, Blackwell, Oxford, 1999.

FALK, John H. & DIERKING, Lynn D., The Museum Experience, Whalesback Books, Washington D.C., 1992.

ICOM, Runing a Museum, A Practical Handbook, 2004

KNELL, Simon (Ed.), Museums in the Material World, Leicester Readers in Museum Studies, Routledge, London, 2007.

MACDONALD, Sharon (ed.) The Politics of Display, Routledge, London, 1998.

MESTRE, Joan Santacana & ANTOLÍ, Núria Serrat (eds.), Museografia Didáctica, Editorial Ariel, Barcelona, 2005.

MILES, R. S. (ed.), The Design of Educational Exhibits, Allen and Unwin International, Winchester, Massachusetts, 1982.

SANTOS, Eloísa Pérez, Estudio de Visitantes en Museos, Metodologia y Aplicaciones, Ediciones Trea, Gijón, 2000.

TILDEN, Freeman, Interpreting our Heritage, , The University of North Carolina Press, 1957.