Strategic Planning

Recommended Prerequisites

General Information about Human Geography.

Teaching Methods

Lessons with participative and theoretical discussion of the themes, complemented with the analysis of practical examples and the use of texts, maps and other materials, in addition to practical issues researched and presented by the students.

Learning Outcomes

This class aims to study the concept and steps of strategic planning, as well as how each geographic area must actively adapt to new contexts and find new ways to define strategies for the future.  Students should be prepared to critically analyze the processes; to compare and understand different case studies and to participate actively in the preparation of strategic plans.

Work Placement(s)

No

Syllabus

1 - Globalization, compression of space-time, geographical scales and the value of location in developmental trajectories.

2 - The places between competitiveness and cooperation networks.  The value of forward-looking approaches to development.

3 - Strategic planning - concept, steps and practices.

4 - Territorial marketing in strategic planning.  Territorial marketing and the image of places.  The role of creative industries in territorial marketing in a digital context.

5 - Critical Exploration of national and international examples.

Head Lecturer(s)

Susana Maria Pereira da Silva

Assessment Methods

Assessment
Other: 25.0%
Research work: 75.0%

Bibliography

Avraham, E. & Ketter, E. (2008). Media strategies for marketing places in crisis. Amsterdam: Elsevier.

Florida, R. (2008). Who’s your city?. New York: Basic Books.

Güell, J. (2000). Planificación estratégica de ciudades. Barcelona: Editorial Gustavo Gili.

Haesbaert, R. (2004). O mito da desterritorialização. Rio de Janeiro: Bertrand Brasil.

Kavaratzis, M. (2008). From city marketing to city branding: An interdisciplinary analysis with reference to Amsterdam, Budapest and Athens. Groningen: Rijksuniversiteit.

Kearns, G. & Philo, C. (Eds.) (1993). Selling Places. The city as cultural capital, past and present. Oxford: Pergamon Press.

Kotler, Philip; Haider, D. & Rein, I. (1993). Marketing places. New York: Free Press.

Rainisto, S. (2003). Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States. Espoo: Helsinki University of Technology.

Ward, S. (2004). Selling places. New York: Spon Press.