Tourism Destination Management

Year
0
Academic year
2022-2023
Code
01011359
Subject Area
Tourism
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
1st Cycle Studies

Recommended Prerequisites

Not applicable.

Teaching Methods

The practical classes will be based on the presentation and discussion of the syllabus.

Students will be encouraged to actively participate in class.  They will be motivated to apply the skills acquired through practical activities, including problem solving and analysis and discussion of case studies.  The collection, presentation and discussion of information that allows a comparative analysis of principles and management practices. Guidance by professors will be designed to support students in this regard.

Learning Outcomes

Understand the different perspectives of the definition of a tourist destination.

Understand the importance and diversity of destination management organizations.

Recognize the relevance of stakeholders, cooperation and collaboration, partnerships and networks in destination management.

Identify the principles and practices that are essential in the context of strategic management of tourist destinations.

Realize the importance of inventorying resources and development of tourism products within the framework of strategic management.

Understand the implications of the life-cycle of tourist destinations for its management.

Understanding the challenges that the positioning and competitiveness of tourist destinations pose to management.

Work Placement(s)

No

Syllabus

1. Tourist destinations

1.1. Definition: Different perspectives

1.2. Basic elements of a tourist destination

2. The importance of Destination Management Organizations (OGDs)

2.1. Genesis and evolution, structure and functions

2.2. The diversity of destination management organizations

2.2.1. Competitiveness and Tourism Technology and Regional Tourism Authorities

2.2.2. The importance of Convention & Visitors Bureaus

2.2.3. The relevance of Regional Tourism Observatories for management support 

2.2.4. The relevance of Regional Tourism Think Tanks 

3. Principles and practices of strategic management of tourist destinations

3.1. Resource inventory and evaluation of a destination's competitiveness

3.2. The development of tourism products: the strategic definition

3.3. Strategies for competitive differentiation: the relevance of experiences

3.4. Competitive positioning and management of tourist destinations

3.5. The life cycle of tourism products and destination management: innovation

Head Lecturer(s)

Tiago Manuel Serafino Ceriz dos Santos

Assessment Methods

Continuous Assessment
Research work: 40.0%
Frequency: 60.0%

Bibliography

Carneiro, M. J. (2007). Modeling the choice of tourism destinations: a positioning analysis. PhD Thesis. Aveiro:UA.

Harrill, R. (2013). Fundamentals of destination management and marketing. Pennsylvania: A.H.&L.E.I.

Kozak, M., & Baloglu, S. (2012). Managing and marketing tourist destinations: strategies to gain a competitive edge. London: Francis & Taylor.

Monereau, M. (2008). Management des organisations touristiques. Bréal: Paris.

Moreira, C. O. (2013). Turismo, território e desenvolvimento: competitividade e gestão estratégica de destinos. Tese de Doutoramento. Coimbra: UC.

Morrison, A. (2013). Marketing and managing tourism destinations. London: Taylor & Francis.

Wang, Y., & Pizam, A. (2011). Destination marketing and management: theories and applications. Wallingford: Cabi.

Weaver, D., & Lawton, L. (2014). Tourism management. New York: John Wiley & Sons.

WTO (2007). A practical guide to destination management. Madrid: WTO.