Organization and Event Management

Recommended Prerequisites

NA

Teaching Methods

Theoretical and practical classes are based on the presentation and discussion of the syllabus, and the expository method will serve only to contextualize subjects. Concurrently, students are encouraged to participate actively in classes and motivated to develop different abilities and skills. Case studies, the viewing and criticism of multimedia content, the analysis of legislation, and individual/group exercises are also promoted. Study/technical visits are promoted to encourage reflective and critical observation, along with the contact with organizations (entities/companies/associations).

Learning Outcomes

The main goal is to equip students with solid knowledge and operational skills in the organization and management of tourist events. More specifically, students are expected to acquire and consolidate knowledge on special events, especially those targeting tourism; the structure of the events market; the stages in the organization of an event; and the critical factors in organizing an event with the ability to attract visitors.

By the end of this unit, students should be able to: define special event; classify events according to different criteria; distinguish between event as a product and event as a positioning strategy; identify specific operational needs for each stage in the organization of an event; analyse each of the critical factors in organizing and managing an event, understanding their magnitude and giving examples of real situations; and point out societal trends and their effects on tourism and leisure events.

Work Placement(s)

No

Syllabus

1. Events

Concept and typologies

The Convention & Visitors Bureau

2. Events in the context of tourism, leisure, and experience economy

Events as products

Events as a differentiation and communication strategy for tourist destinations

Strategies for attracting events: the bidding process

3. The life cycle of an event

Creating events: event design

Planning events: the event project

Executing and managing events: the event manual

Evaluating events: the event report

4. Critical aspects in organizing and managing an event

5. Sustainability and social responsibility

6. Local community and tourist events

7. Societal trends: the future of events

Head Lecturer(s)

Tiago Manuel Serafino Ceriz dos Santos

Assessment Methods

Assessment
Report of a seminar or field trip: 20.0%
Project: 30.0%
Frequency: 50.0%

Bibliography

Bladen, C., Wilde, N., Kennell, J., & Abson, E. (2020). Events management. Routledge.

Bowdin, G., et al (2010). Events manangement. Butterworth-Heinemann.

Caetano, J. e Portugal, J. e Portugal, M. (2018). Gestão de Eventos. Escolar Editora.

Cuffy, V., Bakas, F., & Cooetzee (2021). Events tourism. Routledge.

Davidson, R. (2018). Business events. Routledge.

Dhariwal, et al.(2023). Event tourism and sustainable community development advances, effects, and implications. Routledge.

Galvão, F., Montenegro, A., & Pípolo, I. M. (2019). Gestão de riscos em eventos no século XX. Sílabas & Desafios.

Getz, D., & Page, S. (2020). Event studies: Theory, research and policy for planned events. Routledge.

Getz, D. (2023). Cases for event management and event tourism. Events Management Theory and Methods.

Gursoy, D., Nunkoo, R., & Yolal, M. (2021). Festival and event tourism impacts. Routledge.

Vieira, J. (2015).Eventos e Turismo.Ed.Sílabo.