Data Analysis in Tourism

Recommended Prerequisites

NA

Teaching Methods

Teaching methods value the presentation of statistical methods used in social sciences, favoring the interpretation of the results obtained with the use of computer programs for statistical processing. The practical component is the fundamental instrument for teaching and learning.

Learning Outcomes

Students will gain knowledge and skills to enable them to:

- Select analysis techniques appropriate to the objectives of tourism research;

- Identify, select and properly collect qualitative and quantitative data relevant to the analysis of tourism organising them into data arrays;

- Calculate relevant indicators that summarise tourist activity;

- Organize the results both numerically and graphically using different statistical methodologies;

- Correctly interpret numerical and graphical results;

- Use data analysis programs (Excel and SPSS).

Work Placement(s)

No

Syllabus

Lectures

1. Introduction to research in tourism

- Approaches to tourism research

- Research process

2. Data collection

- Secondary data sources

- Qualitative methods – data collection

- Quantitative methods – data collection

- Sampling theory

3. Data analysis

- Database organization

- Frequencies analysis

- Descriptive analysis

- Explanatory analysis

4. Communicating results

- Preparing a research report

 

Practical teaching

1. Introduction to Excel and SPSS

2. Construction of databases from statistics and surveys (encoding)

3. Exercises to apply the statistical techniques presented using Excel and SPSS

4. Graphing and mapping the results of the exercises performed

5. Interpretation with reporting

Head Lecturer(s)

Inês Margarida Santos Almeida

Assessment Methods

Assessment
Synthesis work: 25.0%
Resolution Problems: 25.0%
Exam: 50.0%

Bibliography

Brunt, P., Horner, S., & Semley, N. (2017). Research methods in tourism, hospitality and events management. SAGE.

Egger, R. (2022). Applied Data Science in Tourism. Springer.

Fontanella, B., Gonçalves, S. P., Gonçalves, J. P., & Marques, C. G. (2021). Manual de Investigação Qualitativa. Pactor.

Ivanova, M., Buda, D. M., & Burrai, E. (Eds.). (2022). Qualitative Methodologies in Tourism Studies. Taylor & Francis.

Llaudet, E., & Imai, K. (2022). Data analysis for social science: a friendly and practical introduction. Princeton University Press.

Maroco, J., & Bispo, R. (2005). Estatística aplicada às ciências sociais e humanas. Climepsi Editores.

Pestana, M. H., & Gageiro, J. N. (2020). Análise de dados para ciências sociais (6ª ed.). Edições Sílabo.

Semley, N., Horner, S., & Brunt, P. (2017). Research methods in tourism, hospitality and events management. Sage.

Veal, A (2017). Research methods for leisure and tourism. Pearson.