Data Analysis in Tourism
0
2024-2025
01011185
Área Científica do Menor
Portuguese
Face-to-face
SEMESTRIAL
6.0
Elective
1st Cycle Studies
Recommended Prerequisites
NA
Teaching Methods
Teaching methods value the presentation of statistical methods used in social sciences, favoring the interpretation of the results obtained with the use of computer programs for statistical processing. The practical component is the fundamental instrument for teaching and learning.
Learning Outcomes
Students will gain knowledge and skills to enable them to:
- Select analysis techniques appropriate to the objectives of tourism research
- Identify, select and properly collect qualitative and quantitative data relevant to the analysis of tourism organizing them into data arrays;
- Calculate relevant indicators that summarize tourist activity;
- Organize the results both numerically and graphically using different statistical methodologies;
- Correctly interpret numerical and graphical results;
- Use data analysis programs (Excel and SPSS).
Work Placement(s)
NoSyllabus
Lectures
1. Introduction to research in tourism.
- Approaches to tourism research.
- Starting out – research plans and proposals.
2. Data collection.
- Secondary data sources
- Qualitative methods – data collection.
- Quantitative methods – data collection.
- Sampling theory.
3. Data analysis.
- Data base organization.
- Frequencies analysis.
- Descriptive analysis.
- Statistical analysis.
4. Communicating results.
- Preparing a research report.
Practical teaching
1. Introduction to Excel and SPSS.
2. Construction of databases from statistics and surveys (encoding).
3. Exercises to apply the statistical techniques presented using Excel and SPSS.
4. Graphing and mapping the results of the exercises performed.
5. Interpretation with reporting.
Assessment Methods
Assessment
Resolution Problems: 25.0%
Synthesis work: 25.0%
Exam: 50.0%
Bibliography
Abreu, D. (2006). Análise de Dados II. Programa. EPRU, CEG-UL.
Brunt, P., Horner, S., & Semley, N. (2017). Research methods in tourism, hospitality and events management. SAGE.
Cunha, L., & Abrantes, A. (2019). Introdução ao turismo. Lidel.
Finn, M., Elliott-White, M., & Walton, M. (2000). Tourism & leisure research methods: Data collection, analysis and interpretation. Pearson.
Gillham, B. (2005). Research Interviewing. The range of techniques. Open University Press.
Katsoni, V., & Velander, K. (Eds.) (2018). Innovative approaches to tourism and leisure. Springer.
Maroco, J., & Bispo, R. (2005). Estatística aplicada às ciências sociais e humanas. Climepsi Editores.
Matias, A. (2007). Economia do turismo. Instituto Piaget.
VanderStoep, S., & Johnston, D. (2008). Research methods for everyday life: Blending qualitative and quantitative qpproaches. Jossey-Bass.
Veal, A. J. (2017). Research methods for leisure and tourism: A practical guide. Prentice Hall.