Socioeconomy of the media

Recommended Prerequisites

NA

Teaching Methods

Teaching methods will be decided according to the number of students and the regulations of the Faculty. Teaching methods will favor lectures and the presentation of current issues of media economy, while encouraging the critical debate by students and the mobilization of acquired knowledge. At the same time, students will be encouraged to carry out individual and/or group assignments on media companies and to design and present proposals for economically sustainable media projects.

Learning Outcomes

Students must be able:

- To understand the ideological foundations of the market’s operating regimes.

- To understand the specificities of media market.

- To identify and characterize the main media funding models.

- To understand the impact of a new media ecosystem in the media organization and business models.

- To critically interpret the challenges and opportunities arising from new digital technological environments.

- To study the major media groups in the world, in Europe and in Portugal.

- To develop abilities to read basic economic indicators of media groups.

- To criticaly analyze the role of media in the public sphere and in the framework of the free market of ideas.

Work Placement(s)

No

Syllabus

1. Conceptual issues: market, value and value of information and communication.

2. Basic elements for an analysis of the media industry.

3. The emergence of new communicational contexts (challenges and opportunities)

4. Media funding models.

5. The major groups of media in the world.

6. Media groups in Portugal.

7. Critical issues in the market of ideas and the media.

Head Lecturer(s)

João Manuel Santos de Miranda

Assessment Methods

Assessment
Synthesis work: 20.0%
Project: 30.0%
Frequency: 50.0%

Bibliography

Adorno, T. (2003). Sobre a Indústria Cultural. Angelus.

Albarran, A. et al. (eds.) (2018). Handbook of Media Management and Economics. Routledge.

Albarran, A. (2017). The Media Economy. Routledge.

Bastos, H. & Zamith, F. (2012). Ciberjornalismo - Modelos de negócio e redes sociais. Ed. Afrontamento.

Cardoso, G. et al. (2016). Modelos de Negócio e Comunicação Social. Almedina.

Doyle, G.  (2013). Understanding Media Economics. SAGE.

Faustino, O. & Cádima, F. R. (2013). Políticas Públicas, Estado e Média. Media XXI.

Martins, L. O. (2015). Concentração dos Media e Pluralismo: A imprensa portuguesa no contexto da União Europeia. LabCom.

Mosco, V. (2009). The Political Economy of Communication. SAGE.

Picard, R. G. (2011). The Economics and Financing of Media Companies. Fordham Univ Press.

Toussaint, N. D. (2011). Économie des Média. Puf.

Wasko, J., Murdock, G. & Sousa, H. (Eds.). (2011). The Handbook of Political Economy of Communications. John Wiley & Sons.