Socioeconomy of the media

Year
0
Academic year
2019-2020
Code
01010637
Subject Area
Área Científica do Menor
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
1st Cycle Studies

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching methodologies will be decided upon according to the number of students and the regulations of the Faculty. The teaching methodologies will favor lectures, the presentation by the students of group work on media companies, as well as discussion and criticism in the classroom. Finally, the presentation of issues on the media economy, stimulating students' critical discussion and mobilization of acquired knowledge.

Learning Outcomes

- To understand the ideological foundations of the working regimes of markets.

- To understand the specificities of the media market.

- To understand the changes brought about by new technologies.

- To studying the major media groups in the world, in Europe and in Portugal.

- To establish an ability to read basic economic indicators of a media group.

- To develop the ability of critical reading of the role of media in the public sphere and in the framework of the free market of ideas.

Work Placement(s)

No

Syllabus

1. Conceptual issues: market, value and value of information and communication.

2. The cultural industries: the Frankfurt School of the definition of UNESCO.

3. Basic elements for an analysis of the media industry.

4.  Internet and the digital revolution.

5. The large groups of global media

6. Media groups in Portugal.

7. Critical issues in the market of ideas and the media.

Head Lecturer(s)

João Manuel Santos de Miranda

Assessment Methods

Assessment
Synthesis work: 30.0%
Mini Tests: 30.0%
Frequency: 40.0%

Bibliography

Adorno, T. (2003). Sobre a Indústria Cultural. Coimbra: Angelus

Balle, F. (2011). Médias et Sociétés (15ª ed.). Paris : Montchrestien.

Bastos, H. & Zamith, F. (2012). Ciberjornalismo - Modelos de negócio e redes sociais. Lisboa: Ed. Afrontamento.

Doyle, G.  (2009). Understanding Media Economics. Los Angeles, Londres, Singapura, Nova Deli, Washington : Sage.

Faustino, P. & Gonçalez, R. (2011). Gestão Estratégica e Modelos de Negócio : indústria de media. Porto: Media XXI.

Faustino, O. & Cádima, F. (2013). Políticas Públicas, Estado e Média. Porto: Media XXI.

Faustino, P. (2004). A Imprensa em Portugal. Lisboa: Media XXI.

Garnham, N. (1990). Capitalism and Communication. Lindos, Nerbury Park, Nova Deli: Sage. 

Mora-Figeroa, B. (2009) El Mercado Global de la Comunicación: Éxitos y fracasos, Navarra: EUNSA.

Sousa, H. (2006). Comunicação Economia e Poder. Porto: Porto Editora.

Toussaint, N. D. (2008). Économie des Média. Paris: Puf.