Project

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching activity held mostly using the active method.

Learning Outcomes

Project aims to allow improvements and demonstrate skills in different fields of textual production: in the production of news texts using different journalistic formats; in the production of texts to strategically communicate concepts, products and services to the media; and in the development of academic texts that fall within the sphere of the study of journalism and communication. Students elect a field of work and, at the end of the semester, they should be able to demonstrate, relatively to the field of work elected: progress in relation to textual skills; ability to identify relevant and innovative themes of work; autonomy in planning, design and development of projects; ability to achieve projects with quality.

Work Placement(s)

No

Syllabus

1. Techniques and training of journalistic writing and practice;

2. Techniques and training of textual production in the scope of strategic communication;

3. Research methodologies and techniques of academic writing.

Head Lecturer(s)

Rita Joana Basílio de Simões

Assessment Methods

Assessment
Project: 100.0%

Bibliography

Boczkowski, P. J. & Mitchelstein, E. (2013). The News gap: when the information preferences of the media and the public diverge, Massachusetts, The MIT Press.

Boucher, J. D. (1994). A Reportagem Escrita, Lisboa: Inquérito.

Deetz, S. (2010). “Comunicação organizacional: Fundamentos e desafios”. In, M. Marchiori (Org.), Comunicação e organização (83 –101), São Caetano do Sul: Difusão.

Cunha, I. F. (2012). Análise dos Média, Coimbra: Imp. Da Universidade de Coimbra.

Eco, H. (1988). Como se faz uma tese em ciências humanas, Lisboa: Editorial Presença.

Kovach, B. e Rosenstiel, T. (2005). Os Elementos do Jornalismo, Porto: Porto Editora.

Ruão, T. (2005). “O Estado da arte em comunicação organizacional. 1900-2000: um século de investigação”. In Acta do 6º LUSOCOM, Covilhã, 2004 (727-734).

Talese, G. (2010). Retratos y Encontros. Madrid: Alfaguara.

Vegar, J. (Coord.) (1998). Serviço de Reportagem - Uma antologia do jornalismo português de imprensa: 1986-1996. Lisboa: Ed. Notícias