Introduction to Multimedia

Recommended Prerequisites

Not applicable.

Teaching Methods

1. Theoretical explanation and examples.

2.  Critical readings.

3. Practical exercices.

Learning Outcomes

The student should be able to understand the origin and evolution of the multimedia phenomena, as well as to apply it to different realities. The student should know the main characteristics of multimediality and be able to apply them on journalism and communication practices. The multimedia tools will be presented in order to address their use to improve story and news production. The unit should also develop the student’s digital media literacy.

Work Placement(s)

No

Syllabus

1. The (not so) new media

2. Internet: from dawn to today

3. Hypertext, multimedia and interactivity: from theory to practice

4. Sites, blogs (and derivations), social networks, search engines, directories, aggregators, …

5. Digital convergence: causes, processes and impacts.

Head Lecturer(s)

Maria Clara Moreira de Almeida Santos

Assessment Methods

Assessment
Frequency: 50.0%
Mini Tests: 50.0%

Bibliography

BRIGGS, M. (2007). Journalismo 2.0. How to survive and thrive,.Maryland: J-Lab

CARDOSO, G. (2006). Os Media na Sociedade em Rede. Lisboa: Fundação Calouste Gulbenkian.

ENGLAND, E., FINNEY, A. (2002). Managing Multimedia. Essex: Addison Wesley..

GILLMOR, D. (2005). Nós, Os Media. Lisboa: Editorial Presença.

MURRAY, J. (2012). J. Inventing the Medium. Cambridge, Massachusetts: MIT Press.