Introduction to Political Communication
0
2024-2025
01010489
Human and Social Sciences
Portuguese
Face-to-face
SEMESTRIAL
6.0
Elective
1st Cycle Studies
Recommended Prerequisites
Not applicable.
Teaching Methods
Exposure by Power Point. Exibition of videos and films alluding to matters discussed in class. Organization of working groups for the discussion of texts and controversial issues present in the Media.
Learning Outcomes
This course aims to provide students with theoretical and conceptual acquirements able to support reflection on the phenomenon of Political Communication in contemporary society. Another objective of this course is to encourage students to reflect on Democracy and the Role of Media in a Democratic Society. With these skills it is intended that students can understand and actively participate in public space through social networks and online media in general.
Work Placement(s)
NoSyllabus
I. Map of the concepts and theories
Political Science and Political Communication
Political systems and media systems
Election campaigns and public opinion
II. Democracy and Media
Democracy oriented to Media
Party Systems and Media Systems
The Media (and the "New Media") as political actors
III. Political Communication
Political Marketing
Personalization: Building the image of political
Technologies of political discourse.
Assessment Methods
Assessment
Exam: 100.0%
Bibliography
Atkison, J. D. (2011). Alternative Media and politics of resistence. New York: Peter Lang.
Bobbio, N., Matteuci, N. & Pasquino, G. (2009). Dicionário de Política. Brasília: UNB.
Brandts, K. (1998). Who is afraid of infotainment. European Journal of Communication 13 (3), 315-335.
Canel, M. J. (1999). Comunicación Política: Técnicas y estratégias para la sociedad de la información Madrid: Editorial Tecnos.
Dahl, R. (1999). Democracia, Lisboa: Temas e Debates.
Grabe, M. E. (2009). Image bite politics. News and the visual framing of elections. Oxford: University Press.
Hallin, D. & Mancini, P. (2010). Sistemas de Media: Estudo comparativo. Lisboa: Livros Horizonte.
Lippman, W. (1922, 2007). Opinião Pública. Rio de Janeiro: Ed. Vozes.
Louw, E. (2005). The Media and Politics Process, London: Sage.
McNair, B. (2002). An Introduction to Political Communication. London: Routledge.
Mesquita, M. (2003). O Quarto Equívoco: o poder dos media na sociedade contemporânea. Coimbra: Minerva