Introduction to Political Communication

Recommended Prerequisites

Not applicable.

Teaching Methods

Exposure by Power Point. Exibition of videos and films alluding to matters discussed in class. Organization of working groups for the discussion of texts and controversial issues present in the Media.

Learning Outcomes

This course aims to provide students with theoretical and conceptual  acquirements  able to support reflection on the phenomenon of Political Communication in contemporary society. Another objective of this course is to encourage students to reflect on Democracy and the Role of Media in a Democratic Society. With these skills it is intended that students can understand and actively participate in public space through social networks and online media in general.

Work Placement(s)

No

Syllabus

I. Map of the concepts and theories

Political Science and Political Communication

Political systems and media systems

Election campaigns and public opinion             

II. Democracy and Media

Democracy oriented to Media

Party Systems and Media Systems

The Media (and the "New Media") as political actors               

III. Political Communication

Political Marketing

Personalization: Building the image of political

Technologies of political discourse.

Head Lecturer(s)

Horácio Alexandre de Sousa Carvalho Marques Bicho

Assessment Methods

Assessment
Exam: 100.0%

Bibliography

Atkison, J. D. (2011). Alternative Media and politics of resistence. New York: Peter Lang.

Bobbio, N., Matteuci, N. & Pasquino, G. (2009). Dicionário de Política. Brasília: UNB.

Brandts, K. (1998). Who is afraid of infotainment. European Journal of Communication 13 (3), 315-335.

Canel, M. J. (1999). Comunicación Política: Técnicas y estratégias para la sociedad de la información Madrid: Editorial Tecnos.

Dahl, R. (1999). Democracia, Lisboa: Temas e Debates.

Grabe, M. E. (2009). Image bite politics. News and the visual framing of elections. Oxford: University Press.

Hallin, D. & Mancini, P. (2010). Sistemas de Media: Estudo comparativo. Lisboa: Livros Horizonte.

Lippman, W. (1922, 2007). Opinião Pública. Rio de Janeiro: Ed. Vozes. 

Louw, E. (2005). The Media and Politics Process, London: Sage.

McNair, B. (2002). An Introduction to Political Communication. London: Routledge.

Mesquita, M. (2003). O Quarto Equívoco: o poder dos media na sociedade contemporânea. Coimbra: Minerva