Introduction to Political Communication

Year
0
Academic year
2019-2020
Code
01010489
Subject Area
Área Científica do Menor
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
1st Cycle Studies

Recommended Prerequisites

Not applicable.

Teaching Methods

Exposure by Power Point. Exibition of videos and films alluding to matters discussed in class. Organization of working groups for the discussion of texts and controversial issues present in the Media.

Learning Outcomes

This course aims to provide students with theoretical and conceptual  acquirements  able to support reflection on the phenomenon of Political Communication in contemporary society. Another objective of this course is to encourage students to reflect on Democracy and the Role of Media in a Democratic Society. With these skills it is intended that students can understand and actively participate in public space through social networks and online media in general.

Work Placement(s)

No

Syllabus

I. Map of the concepts and theories

          Political Science and Political Communication

          Political systems and media systems

          Election campaigns and public opinion             

II. Democracy and Media

          Democracy oriented to Media

          Party  Systems and Media Systems

          The Media (and the "New Media") as political actors               

III. Political Communication

          Political Marketing

          Personalization: Building the image of political

          Technologies of political discourse.

Head Lecturer(s)

João Manuel Santos de Miranda

Assessment Methods

Assessment
Other: 10.0%
Synthesis work: 10.0%
Exam: 40.0%
Research work: 40.0%

Bibliography

ATKINSON, J.D. (2011). Alternative Media and politics of resistence. New York: Peter Lang.

BOBBIO, N.; MATTEUCI, N.; PASQUINO, G. (2009). Dicionário de Política. Brasília: UNB.

BRANTS, K. (1998). “Who is afraid of infotainment” European Journal of Communication 13 (3), London: Sage: 315-335.

CANEL, M. J. (1999). Comunicación Política: Técnicas y estratégias para la sociedad de la información Madrid:Editorial Tecnos.

DAHL, R. (1999). Democracia, Lisboa: Temas e Debates

GRABE, M. E. (2009). Image bite politics. News and the visual framing of elections. Oxford: University Press.

HALLIN, D. e MANCINI, P. (2010). Sistemas de Media: Estudo comparativo. Lisboa: Livros Horizonte.

LIPPMAN, W. (1922, 2007). Opinião Pública. Rio de Janeiro: Ed. Vozes. 

LOUW, E. (2005). The Media and Politics Process, London: Sage.

McNAIR, B. (2002). An Introduction to Political Communication. London:Routledge.

MESQUITA, M. (2003). O Quarto Equívoco: o poder dos media na sociedade contemporânea. Coimbra: Minerva