Bussiness Strategy

Recommended Prerequisites

NA

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in Strategic Management.

Learning Outcomes

Overall objectives

It is intended that students should:

- Understand in-depth the importance of Strategic Management;

- Develop conceptual capabilities of prospective analysis, in times of uncertainty, as well as strategic construction and implementation.

 Specific objectives

 In addition, it is intended that students should:

- Develop leadership and teamwork capabilities, as well technical skills in utilizing many aiding models of strategic analysis, strategy formulation and evaluation, and of problem solving.

Generic competencies

It is intended that students should:

- Develop the ability to manipulate concepts, ideas and strategic thoughts.

Specific competencies

It is intended that students should:

- Develop social skills, such as the ability to work in group and interact with the business world by relating the course material with the business reality and the ability to formulate and present well-founded strategy proposals.

Work Placement(s)

No

Syllabus

1- INTRODUCTION

2- 2- PROSPECTIVE ANALYSIS

2.1- Concept and impact on the Strategy

2.2.- Phases of a process

2.3 - Construction of scenarios

3- STRATEGIC ANALYSIS

2.1- Mission, Vision and Strategy

2.2- External strategic analysis

2.3- Internal strategic analysis

2.4- SWOT, Strategic Creativity and Business Competitiveness

3- COMPETITIVE STRATEGIES

3.1- Advantage and Competitive Strategies

3.2- Porter's Five Forces Model

3.3- Strategic Sustainability

4- TYPES OF STRATEGIES

4.1- Integration Strategies

4.2.-Internationalization strategies

4.3.-Diversification strategies

4.4.- Development strategies

5- STRATEGIC CONTROL AND MANAGEMENT POLICY.

Head Lecturer(s)

Susana Maria Palavra Garrido

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

DESS, Gregory G. ; LUMPKIN, G. T. ; EISNER, Alan B. - Strategic management : text and cases. 5th ed.. Boston : McGraw-Hill/Irwin, 2009.

GRANT, Robert M. - Contemporary strategy analysis : text and cases. 7th ed.. Chichester : John Wiley & Sons, 2010

HINES, A., BISHOP, P.- Thinking about the Future: Guidelines for Strategic Fore- sight, Social Technologies, LLC, 2006.

JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard; ANGWIN, Duncan; REGNÉR, Patrick - Exploring strategy. 11ª ed.. Harlow : Pearson Education, 2017 .

SARITAS, O.; DRANEV, Y.; CHILOK, A. - A dynamic and adaptive scenario approach for formulating science & technology policy. Foresight. Vol. 19 – 5, pp. 473-490, 2017.