Bussiness Strategy

Year
3
Academic year
2019-2020
Code
01010096
Subject Area
Management
Language of Instruction
English
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
1st Cycle Studies

Recommended Prerequisites

NA

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in Strategic Management.

Learning Outcomes

Overall objectives

It is intended that students should:

- Understand in-depth the importance of Strategic Management;

- Develop conceptual skills at the analysis level and of strategy formulation.

 Specific objectives

 In addition, it is intended that students should:

- Develop leadership and teamwork capabilities, as well technical skills in utilizing many aiding models of strategic analysis, strategy formulation and evaluation, and of problem solving.

Generic competencies

It is intended that students should:

- Develop the ability to manipulate concepts, ideas and strategic thoughts.

Specific competencies

It is intended that students should:

- Develop social skills, such as the ability to work in group and interact with the business world by relating the course material with the business reality and the ability to formulate and present well-founded strategy proposals.

Work Placement(s)

No

Syllabus

1.  INTRODUCTION

2.  STRATEGIC ANALYSIS

2.1  Mission, Vision and Strategy

2.2  External Strategic Analysis

2.3  Internal Strategic Analysis

2.4  SWOT, Strategic Creativity and Business Competitiveness

3.  COMPETITIVE STRATEGIES

3.1  The Competitive Strategies

3.2  The Competitive Advantage

3.3  Generic Strategies and Sources of Advantages

4.  INTEGRATION STRATEGIES

4.1  The Integration Strategies

5.  INTERNATIONALIZATION STRATEGIES

5.1  Motivations to Internationalization

5.2  Internationalization Models

5.3  Internationalization Strategies

6.  DIVERSIFICATION STRATEGY

6.1  The Diversification Strategies

6.2  Portfolio Planning

7.  DEVELOPMENT STRATEGIES

7.1  The Development Strategies

7.2  Development strategies and Strategic Management

7.3  Mergers and Acquisitions

7.4  Strategic Alliances

8.  ORGANIZATIONAL STRUCTURE AND STRATEGY

8.1  Structure and Strategy

8.2  Types of Structure

9.  MANAGEMENT POLICY AND STRATEGIC CONTROL

Head Lecturer(s)

Professor a Definir - Faculdade de Economia

Assessment Methods

Assessment
Participation in the making of a theoretical or theoretical/practical strategic analysis work : 50.0%
Exam: 50.0%

Bibliography

DESS, Gregory G. ; LUMPKIN, G. T. ; EISNER, Alan B. - Strategic management : text and cases. 4th ed.. Boston : McGraw-Hill/Irwin, 2008. [BP 658 DES]

GRANT, Robert M. - Contemporary strategy analysis : text and cases. 7th ed.. Chichester : John Wiley & Sons, 2010 [BP 658 GRA]

GUERRAS MARTÍN, Luis Ángel. ; NAVAS LÓPEZ, José Emilio - Fundamentals of strategic management. 1ª ed., Cizur Menor: Thomson/Civitas, 2013. [BP 658 NAV]

JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard; ANGWIN, Duncan; REGNÉR, Patrick - Exploring strategy. 10ª ed., reimp.. Harlow : Pearson Education .