Education and Media

Recommended Prerequisites

Not applicable.

Teaching Methods

The presentation of theoretical contents will be used in association with the active participation of students, through discussions, document analysis and production (printed, audiovisual, and digital), and group work.

Learning Outcomes

The uc Education Media invites students to critical analysis and reflection on media reality and on the educational challenges offered by media. The aim is to create opportunities to build knowledge around major theoretical perspectives and lines of research on media impact and contribute to the development of a personal attitude of critical autonomy regarding media discourses.

 

Skills to be developed:

- Relate the changes in the media field with the evolution of society;

- Reflect on media social and educational impact;

- Distinguish different approaches of the interface between education and media, namely the education in media, education with media, and media education;

- Understand the evolution of studies and theoretical perspectives on media impact;      

- Discuss some of the main topics related to media influence, which have been under investigation;

- Reflect on the role of the family, formal and non-formal education in promoting media literacy.

Work Placement(s)

No

Syllabus

1. Human communication and media

- The history of communication and media, and the evolution of society

- The media today

- Media usage practices

 

2. Education and media

- Different approaches of the interface between education and media: media education, education with media, and education in media

- Reasons for media education

- Media education and media literacy

- The role of the family, formal and non-formal education in promoting media literacy

 

3. Evolution of theories and studies on media action

- The powerful mass media

- The limited and indirect effects of media

- Return to the powerful media. The cognitive effects of media; media representations of the world

 

4. Media education themes

- News: reflex or construction?

- Persuasive communication

- The problem of media violence

- The new media: risks and oportunities. The case of cyberbullyin.

Assessment Methods

Assessment
Classroom activities: 40.0%
Frequency: 60.0%

Bibliography

Balle, F. (2003). Os Media. Campo das Letras.

Baran, S. J. (2009). Introduction to Mass Communication: Media Literacy and Culture. McGraw-Hill

Branston, G., & Stafford, R. (2003). The media students’ book (3rd ed.). Routledge.

Cloutier, J. (1975). A era de EMEREC ou a comunicação audio-scripto-visual na hora dos self-media. ITE.

Matos, A., & Seixas, A. M. (2016). How schools can prevent, detect and handle cyber bullying. In Samnoen, O. (Ed.), Children, teenagers and cyber bullying: A guidebook for parents and schools (pp. 40-54). Hakan SAKA (Tasarımedya Reklam), T.C. The Ministry of Culture and Tourism, General Directorate of Libraries and Publications.

Matos, A. P. M. (2006). Televisão e Violência. (Para) Novas formas de olhar. Edições Almedina.

Potter, W. J. (2019). Media Literacy (Ninth edition). Sage Publications

Santos, J. R. (2001). Comunicação. Difusão Cultural.